Himalaya Erina EP Shampoo for Dogs and Cats | Anti-Tick and Flea Formula | Neem & Eucalyptus Formula | Soothes Skin Irritation and Protects Skin Health | 200 ml

About Product: Himalaya Erina EP Shampoo is specially formulated for dogs and cats to effectively tackle tick and flea infestations. Made with natural ingredients like neem and eucalyptus, this shampoo not only helps in getting rid of ticks and fleas but also soothes skin irritation and protects skin health. Key Features: - Anti-tick and flea formula - Contains neem and eucalyptus - Soothes skin irritation - Protects skin health For whom: Himalaya Erina EP Shampoo is suitable for both dogs and cats of all breeds and sizes. It is ideal for pet owners who want a natural and gentle solution to tackle tick and flea infestations. Pros: - Natural ingredients - Effective against ticks and fleas - Soothes skin irritation - Protects skin health Cons: - May need frequent application for severe infestations - Scent may be strong for some sensitive pets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem & Eucalyptus formula aligns with natural pet care trend	Hindu, Business Standard
Brand Strength	20	10	Himalaya is a trusted brand with a strong presence in pet care	TOI, Livemint
Category Momentum	20	15	Growing demand for pet care products in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar anti-tick shampoos	ET, Mint
Competition	10	6	Facing competition from established pet care brands in the market	Business Standard, Hindu
Use-case Advantage	5	5	Addresses common skin issues in dogs and cats effectively	TOI
Final Market Score	100	66/100 (3.30/5)	Himalaya Erina EP Shampoo for Dogs and Cats is well-positioned in the growing Indian pet care market.

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