Himalaya Brightening Vitamin C Strawberry Face Wash - Dull Skin Cleanser 100ml

About Product: Himalaya Brightening Vitamin C Strawberry Face Wash is a gentle yet effective face cleanser that helps remove dull skin and brighten up the complexion. It is enriched with the goodness of Vitamin C and strawberry extracts to provide a refreshing cleanse. Key Features: - Formulated with Vitamin C to brighten the skin - Contains strawberry extracts for a refreshing cleanse - Helps remove dull skin and reveal a brighter complexion - Suitable for daily use For whom: This face wash is suitable for all skin types and is ideal for those looking to add brightness to their skincare routine. It is perfect for anyone looking to combat dullness and reveal a radiant glow. Pros: - Brightens the skin - Refreshing strawberry scent - Gentle formula suitable for daily use - Helps remove dull skin for a radiant complexion Cons: - May not be suitable for those with very sensitive skin - Some users may prefer a stronger exfoliating formula Please Note: Each skin type is unique, and it is recommended to do a patch test before trying out any new skincare product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C and strawberry extract align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for brightening face washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the brightening face wash segment may impact market share.	GFK
Use-case Advantage	5	3	Addresses the specific need for dull skin cleansing effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Himalaya Brightening Vitamin C Strawberry Face Wash is well-positioned in the growing Indian market for brightening face washes.

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