Herbal Strategi NatureSpray Lemon Room Freshener - Aromatic Lemon Fragrance, Eco-Friendly, Biodegradable, 100% Herbal, Made with Natural Essential Oils, Chemical-Free, Non-Irritant, Safe for Babies, Pets, and Skin - 250mL

Key Features: - Aromatic lemon fragrance - Disinfectant properties - Completely herbal and eco-friendly - Biodegradable - Made with natural essential oils - Irritant-free, chemical-free - Safe for babies, skin, and pets - 250mL size

For whom: - Individuals looking for a natural and safe room freshener - Families with babies or pets - Those who prefer eco-friendly and biodegradable products

Pros: - Pleasant lemon fragrance - Acts as a disinfectant - Safe for use around babies, pets, and sensitive skin - Environmentally friendly

Cons: - May not be as strong or long-lasting as synthetic room fresheners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of eco-friendly features and benefits suitable for health-conscious consumers.	The Hindu, India Today
Brand Strength	20	18	Established brand with positive consumer perception in the herbal product segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for eco-friendly home products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar herbal room fresheners in the market.	Business Today, Financial Express
Competition	10	10	Faces moderate competition from established and emerging brands offering similar eco-friendly room fresheners.	The Print, CNBC TV18
Use-case Advantage	5	3	Versatile product suitable for use around babies, pets, and individuals with sensitive skin.	Outlook
Final Market Score	100	81/100 (4.05/5)	Strong market potential with competitive pricing and eco-friendly appeal.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—