Herbal Essences Purifying purifiant Tea Tree Revitalisant conditioner 865ml

Herbal Essences Purifying purifiant Tea Tree Revitalisant conditioner 865ml

- This Herbal Essences Purifying Tea Tree Revitalisant conditioner is a refreshing and revitalizing conditioner that helps to cleanse and purify the scalp and hair.

- Key features of this conditioner include its invigorating tea tree scent, which leaves the hair smelling fresh and clean. The formula is also infused with essential oils and botanicals to nourish and hydrate the hair, leaving it soft and manageable.

- This conditioner is ideal for those with oily or greasy hair, as the tea tree oil helps to control excess oil production and reduce buildup on the scalp. It is also suitable for all hair types and textures, making it a versatile option for many different individuals.

- Some pros of this conditioner include its energizing scent, lightweight formula, and ability to cleanse and purify the hair and scalp. However, some cons may include the potential for the tea tree oil to irritate sensitive scalps, so it is important to patch test before using.

Overall, the Herbal Essences Purifying Tea Tree Revitalisant conditioner is a great choice for those looking for a refreshing and purifying conditioner that will leave their hair looking and feeling clean and healthy.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree and purifying properties align with current consumer preferences for scalp health.	Euromonitor
Brand Strength	20	18	Herbal Essences is a well-known brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the conditioner market may impact market share.	Nielsen
Use-case Advantage	5	3	Offers revitalizing properties suitable for Indian consumers dealing with pollution-related hair issues.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position the product well in the growing Indian natural hair care market.

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