Herbal Essences bio renew Coconut Milk CONDITIONER 400ml No Parabens No Colourants

This conditioner is part of the Herbal Essences bio:renew Coconut Milk range, which is specifically designed to hydrate and nourish hair while also providing a refreshing coconut scent.

Key features of this conditioner include its paraben and colorant-free formula, making it suitable for those with sensitive scalps or those looking for more natural hair care options.

This conditioner is ideal for individuals with dry or damaged hair in need of extra moisture and hydration. The coconut milk extract helps to replenish and revitalize hair, leaving it feeling soft and smooth.

Pros: - Moisturizes and hydrates hair - Natural ingredients - Refreshing coconut scent - Suitable for sensitive scalps Cons: - May not be as effective for oily hair types - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk and absence of parabens and colorants align with current consumer preferences in India	Euromonitor
Brand Strength	20	15	Herbal Essences is a well-known brand with a positive reputation in India	Brandwatch
Category Momentum	20	10	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing competition from other established natural hair care brands in India	MarketWatch
Use-case Advantage	5	5	Offers deep conditioning suitable for Indian climate and hair types	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Herbal Essences Coconut Milk Conditioner is well-positioned in the growing Indian natural hair care market.

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