AS-IT-IS Casein Protein 1kg
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- High-quality protein supplement for lean muscle mass
- Sustained release of amino acids for muscle recovery
- Ideal for resistance training and low-carb diets
- Lab-tested for purity and effectiveness
Market-Based Score (India)
66/100 (3.30/5)
Decent AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market.
Key Features
Category | Protein Supplement |
---|---|
Model | B07K26BP1T |
Price | 2369.0000 |
Protein Content | High |
Fat | Low |
Carbohydrates | Low |
Digesting Speed | Slow |
Properties | Anti-Catabolic |
Flavor | Unflavored |
Details
AS IT IS Nutrition Pure Micellar Casein is a high-quality protein supplement that is lab tested to ensure purity and effectiveness. It is made from pure micellar casein, a slow-digesting protein that is ideal for providing a sustained release of amino acids to your muscles.
Key features of this product include its high protein content, low fat and carbohydrates, and its anti-catabolic properties. This makes it an excellent choice for anyone looking to build lean muscle mass and prevent muscle breakdown during periods of fasting or sleep.
This product is suitable for anyone looking to increase their protein intake, particularly those following a resistance training program or looking to improve their recovery and muscle growth. It is also a great option for those following a low-carb or ketogenic diet, as it is low in carbs and sugar.
Pros of AS IT IS Nutrition Pure Micellar Casein include its high protein content, slow-digesting properties, and anti-catabolic effects. It is also unflavored, making it easy to mix into your favorite recipes or shakes. Cons may include the slightly higher price compared to other protein supplements, and the fact that it is unflavored, which may not be appealing to some individuals.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Micellar casein and slow-digesting properties align with consumer preference for sustained protein release. | NutritionInsight, FoodNavigator |
Brand Strength | 20 | 10 | AS-IT-IS Nutrition is a recognized brand in the Indian nutrition market. | Retail360, Grocery Times |
Category Momentum | 20 | 15 | Growing demand for high-quality protein supplements in the Indian market. | Mintel, Euromonitor |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the Indian market. | PriceWatch, Retail Today |
Competition | 10 | 6 | Facing competition from established brands offering similar micellar casein products in India. | NutriReview, FitLife |
Use-case Advantage | 5 | 5 | Suitable for individuals looking to support muscle recovery and growth during extended periods without food intake. | FitnessPro, HealthMag |
Final Market Score | 100 | 66/100 (3.30/5) | AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market. |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Micellar casein and slow-digesting properties align with consumer preference for sustained protein release.Sources: NutritionInsight, FoodNavigator -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: AS-IT-IS Nutrition is a recognized brand in the Indian nutrition market.Sources: Retail360, Grocery Times -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for high-quality protein supplements in the Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the Indian market.Sources: PriceWatch, Retail Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from established brands offering similar micellar casein products in India.Sources: NutriReview, FitLife -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Suitable for individuals looking to support muscle recovery and growth during extended periods without food intake.Sources: FitnessPro, HealthMag
Summary
AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market.
Quick Compare

Rs.2,369.00
⭐ Reviews Summary
✅ What Users Love
- High-quality protein source
- Slow-digesting for sustained release of amino acids
- Lab-tested for purity and quality
⚠️ What to Watch
- Unflavoured taste may not be appealing to all
- Some users experienced clumping when mixing
- Relatively higher price compared to other protein options

Rs.1,625.00
⭐ Reviews Summary
✅ What Users Love
- Effective in improving male performance
- Natural Ayurvedic ingredients
- Easy to consume tablets
⚠️ What to Watch
- Expensive compared to other supplements
- Some users may experience side effects
- Results may vary from person to person

Rs.360.00
⭐ Reviews Summary
✅ What Users Love
- Improves skin texture
- Reveals brighter skin
- Suitable for all skin types
⚠️ What to Watch
- Small quantity (60ml)
- May cause dryness for some users
- Slightly expensive for a pack of 2

Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Nutritious snack option for kids with essential vitamins and minerals.
- Contains no maida, making it a healthier choice.
- Pleasant taste with flavors like Kesar and Pista that kids enjoy.
⚠️ What to Watch
- Some parents report a higher price compared to similar snacks.
- Texture may be too hard for younger children to chew easily.
- Limited availability in local stores, often requiring online purchase.
Where to Buy
₹1599.00
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₹1699.00
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Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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AS IT IS Nutrition Pure Micellar Casein 1 kg Lab tested Slow digesting anti catabolic protein Unflavoured
In Stock
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Rs.1,658.00 Rs.2,369.00 COD
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GO TO STORE GO TO STORE |
AS IT IS Nutrition Pure Micellar Casein 1 kg Lab tested Slow digesting anti catabolic protein Unflavoured
In Stock
COD
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