Glycolite Skin Rejuvenating Lightening Face Wash with Glycolic Acid - 60ml (Pack of 2) - Improves Skin Texture, Tone, and Appearance - Reveals Brighter Skin - Suitable for All Skin Types

The Glycolite Skin Rejuvenating Lightening Face Wash is a powerful product designed to improve skin texture, tone, and appearance. Formulated with glycolic acid, it helps exfoliate dead skin cells, unclog pores, and reveal brighter, more radiant skin.
Key Features: - Contains glycolic acid for exfoliation - Improves skin texture and tone - Reveals brighter, more radiant skin - Suitable for all skin types - Comes in a pack of 2
For whom: This face wash is suitable for anyone looking to improve their skin's appearance and achieve a brighter complexion. It is safe for all skin types, including sensitive skin.
Pros: - Effective exfoliation - Brightens skin tone - Improves skin texture - Suitable for all skin types
Cons: - May cause sensitivity in some individuals - Requires consistent use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with glycolic acid for effective skin lightening.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for skin rejuvenating products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition from established and emerging skincare brands.	Nielsen
Use-case Advantage	5	3	Addresses multiple skin concerns for all skin types.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Competitively positioned skin rejuvenating face wash with strong brand presence.

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