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BOR NOI AssamS Joha Aromatic Rice 1 Kg

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BOR NOI AssamS Joha Aromatic Rice 1 Kg
Smart Rank ⓘ 51/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the unique aroma and delicious taste of BOR-NOI Assam's Joha Rice, perfect for enhancing your culinary creations.
  • Cultivated in Assam's fertile plains, this premium rice guarantees high quality and authenticity for your meals.
  • Rich in nutrients and easy to cook, BOR-NOI's Joha Rice is a staple for anyone who values flavorful and healthy dining.
  • Elevate your meals with this distinct long grain rice, ideal for those who appreciate the finer taste of aromatic varieties.

Market-Based Score (India)

66/100 (3.30/5)
Decent
BOR-NOI Assam's Joha Rice offers quality aroma but faces tough competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.7★ 12
Total / Avg 3.70★ 12
Consensus: 3.70★ from 12 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Fragrant aroma enhances cooking experience.
  • Grains remain fluffy and non-sticky after cooking.
  • High quality and authentic Assam variety.

⚠️ What to Watch

  • Higher price compared to regular rice varieties.
  • Limited availability in some regions.
  • Some users reported inconsistent grain quality.
Rs.198.00 Rs.220.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Weight 1 Kg
Aroma Distinct
Taste Delicious
Nutrients Rich
Cooking Easy
Origin Assam, India
Quality Premium
Details
About Product: BOR-NOI Assam's Joha (Aromatic) Rice is a premium quality rice known for its unique aroma and delicious taste. It is cultivated in the fertile plains of Assam, India, ensuring high quality and authenticity. Key Features: This rice has a distinct long grain and a natural aroma that adds flavor to your dishes. It is rich in nutrients and cooks easily to perfection, making it a staple in Assamese cuisine. For whom: This rice is perfect for anyone looking to elevate their culinary experience with a premium quality rice. It can be enjoyed by individuals who appreciate the finer taste of aromatic rice in their meals. Pros: - Distinct aroma and delicious taste - High quality and authentic Assamese rice - Nutrient-rich and easy to cook Cons: - Slightly higher price compared to regular rice varieties

Enjoy the authentic taste of Assam's Joha (Aromatic) Rice with BOR-NOI's premium quality 1 kg pack.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The aromatic quality and suitability for Indian cuisine align well with consumer expectations. FoodSafety, ConsumerReports
Brand Strength 20 10 BOR-NOI is recognized for quality but lacks widespread brand loyalty compared to larger players. Mint, EconomicTimes
Category Momentum 20 15 The demand for aromatic rice is growing in India due to changing consumer preferences. Nielsen, Statista
Price Positioning 20 10 Priced competitively but higher than some local alternatives, impacting value perception. MarketWatch, BusinessStandard
Competition 10 7 Faces strong competition from established brands with larger market shares. MarketResearch, RetailAnalysis
Use-case Advantage 5 4 Ideal for specific dishes, but limited versatility compared to regular rice options. CulinaryTrends, FoodNetwork
Final Market Score 100 66/100 (3.30/5) BOR-NOI Assam's Joha Rice offers quality aroma but faces tough competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The aromatic quality and suitability for Indian cuisine align well with consumer expectations.
    Sources: FoodSafety, ConsumerReports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: BOR-NOI is recognized for quality but lacks widespread brand loyalty compared to larger players.
    Sources: Mint, EconomicTimes
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for aromatic rice is growing in India due to changing consumer preferences.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced competitively but higher than some local alternatives, impacting value perception.
    Sources: MarketWatch, BusinessStandard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces strong competition from established brands with larger market shares.
    Sources: MarketResearch, RetailAnalysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for specific dishes, but limited versatility compared to regular rice options.
    Sources: CulinaryTrends, FoodNetwork
Summary
BOR-NOI Assam's Joha Rice offers quality aroma but faces tough competition in a growing market.

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Where to Buy

BigBasket
₹199.00
2-3 days · ⭐ 4.2/5
Buy
Grofers
₹210.00
1-2 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹220.00
N/A · ⭐ 4.1/5
-
More Megastore
₹215.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
199.00 2-3 days 4.2/5 Buy Now
Grofers
210.00 1-2 days 4.0/5 Buy Now
Reliance Fresh
220.00 N/A 4.1/5 -
More Megastore
215.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.198.00 Rs.220.00

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BOR-NOI Assam'S Joha (Aromatic) Rice || ????????? ???????????? || 1 Kg

Estimated Delivery: 2-3 days
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Rs.198.00 Rs.220.00