Anutilam Handpounded Authentic Kalbhat/Black Husk Rice 1 Kg

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the authentic taste of Anutilam Handpounded Kalbhat Rice, carefully sourced from traditional farms for superior quality.
  • Enjoy a healthier alternative with this rice, rich in antioxidants and fiber, perfect for health-conscious individuals.
  • Handpounded to preserve its natural nutrients, this rice maintains its authentic flavor without any artificial processing.
  • While it may take longer to cook, the unique texture and taste of this premium rice make it a worthwhile addition to your meals.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Anutilam Kalbhat Rice offers unique quality but faces challenges in brand recognition and pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 2.8★ 3
Total / Avg 2.80★ 3
Consensus: 2.80★ from 3 total reviews
Rs.300.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Anutilam Handpounded Authentic Kalbhat/Black Husk Rice
Weight 1 Kg
Price 300.0000
Key Features Handpounded, Sourced from traditional farms, Free from artificial processing, Rich in antioxidants and fiber
Pros Authentic taste and texture, High in antioxidants and fiber, Sourced from traditional farms
Cons May take longer to cook, Slightly more expensive than mass-produced options
Details
Anutilam Handpounded Authentic Kalbhat/Black Husk Rice is a premium quality rice that is hand pounded to maintain its authentic taste and nutritional value. This rice is sourced from traditional farms and is free from any artificial processing.

Key Features: - Handpounded to preserve taste and nutrients - Sourced from traditional farms - Free from artificial processing - Rich in antioxidants and fiber

This rice is perfect for those looking for a healthier alternative to regular polished white rice. It is ideal for health-conscious individuals who are looking to incorporate more nutritious options into their diet.

Pros: - Authentic taste and texture - High in antioxidants and fiber - Sourced from traditional farms Cons: - May take longer to cook compared to regular white rice - Slightly more expensive than mass-produced rice options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Handpounded rice appeals to health-conscious consumers seeking authentic and nutritious options. FSSAI, ConsumerReports
Brand Strength 20 10 Anutilam is recognized for quality but lacks widespread brand recognition compared to larger players. Mintel, MarketResearch
Category Momentum 20 15 The demand for organic and traditional rice is growing in India, boosting category momentum. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but higher than mass-market rice, limiting broader appeal. EconomicTimes, BusinessStandard
Competition 10 7 Faces strong competition from established brands and cheaper alternatives in the market. Euromonitor, IBEF
Use-case Advantage 5 4 Ideal for traditional dishes, but limited use in modern quick-cooking scenarios. FoodNavigator, CulinaryInstitute
Final Market Score 100 66/100 (3.30/5) Anutilam Kalbhat Rice offers unique quality but faces challenges in brand recognition and pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Handpounded rice appeals to health-conscious consumers seeking authentic and nutritious options.
    Sources: FSSAI, ConsumerReports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Anutilam is recognized for quality but lacks widespread brand recognition compared to larger players.
    Sources: Mintel, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic and traditional rice is growing in India, boosting category momentum.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than mass-market rice, limiting broader appeal.
    Sources: EconomicTimes, BusinessStandard
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces strong competition from established brands and cheaper alternatives in the market.
    Sources: Euromonitor, IBEF
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional dishes, but limited use in modern quick-cooking scenarios.
    Sources: FoodNavigator, CulinaryInstitute
Summary
Anutilam Kalbhat Rice offers unique quality but faces challenges in brand recognition and pricing.

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Where to Buy

BigBasket
₹120.00
1-2 days · ⭐ 4.3/5
Buy
Grofers
₹125.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹130.00
N/A · ⭐ 4/5
-
More Megastore
₹135.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
120.00 1-2 days 4.3/5 Buy Now
Grofers
125.00 2-3 days 4.2/5 Buy Now
Reliance Fresh
130.00 N/A 4/5 -
More Megastore
135.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.300.00 Rs.300.00

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Anutilam Handpounded Authentic Kalbhat/Black Husk Rice 1 Kg

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Best price
Rs.300.00 Rs.300.00