AAT Super Basmati Rice - Non-Sticky & Fluffy 5 kg

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the natural aroma and long grains of AAT Super Basmati Rice, perfect for enhancing your favorite dishes.
Enjoy non-sticky, fluffy rice that's ideal for biryani, pulao, and steam jeera rice, making every meal a delight.
Each 5 kg pack ensures you have plenty of high-quality basmati rice for multiple meals, perfect for home cooks and restaurants.
Elevate your cooking with this versatile rice, designed to add depth of flavor to your authentic Indian dishes.

Market-Based Score (India)

66/100 (3.30/5)

Decent

AAT Super Basmati Rice offers quality and aroma, making it a solid choice for rice lovers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.1,621.90 Rs.1,800.00

Best price from

Amazon.in

Key Features

Category	Rice
Pack Size	5 kg
Aroma	Natural
Texture	Non-Sticky & Fluffy
Ideal For	Biryani, Pulao, Steam Jeera Rice
Pros	Adds depth of flavor, Versatile, Fluffy grains
Cons	Large pack size, Higher price

Details

Key Features: - AAT Super Basmati Rice is known for its natural aroma and long grains that fluff up beautifully when cooked. - This rice is non-sticky, making it an ideal choice for dishes like biryani, pulao, and steam jeera rice. - Each pack contains 5 kg of superior quality basmati rice, ensuring you have plenty on hand for multiple meals.
For Whom: - This AAT Super Basmati Rice is perfect for home cooks who want to elevate their dishes with high-quality, fragrant rice. - It is also a great option for restaurants and catering businesses looking to serve authentic and delicious Indian dishes.
Pros: - Natural aroma adds depth of flavor to your dishes. - Non-sticky nature ensures fluffy and separate grains after cooking. - Versatile and can be used in a variety of dishes.
Cons: - The pack size may be too large for individuals or small households. - Some users may find the price to be on the higher side compared to regular rice options.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Natural aroma and non-sticky texture are highly desirable features for consumers.	ConsumerReports, FoodTech
Brand Strength	20	10	AAT is recognized but not a top-tier brand compared to competitors.	MarketWatch, BrandZ
Category Momentum	20	15	Basmati rice is in high demand due to its popularity in Indian cuisine.	Nielsen, Statista
Price Positioning	20	15	Pricing is competitive but slightly higher than average for premium basmati rice.	RetailMarket, PriceCheck
Competition	10	2	Strong competition from established brands limits market share growth.	MarketResearch, GroceryTrends
Use-case Advantage	5	4	Ideal for biryani and pulao, appealing to home cooks and restaurants.	CulinaryInsights, FoodService
Final Market Score	100	66/100 (3.30/5)	AAT Super Basmati Rice offers quality and aroma, making it a solid choice for rice lovers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Natural aroma and non-sticky texture are highly desirable features for consumers.

Sources: ConsumerReports, FoodTech
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: AAT is recognized but not a top-tier brand compared to competitors.

Sources: MarketWatch, BrandZ
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Basmati rice is in high demand due to its popularity in Indian cuisine.

Sources: Nielsen, Statista
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive but slightly higher than average for premium basmati rice.

Sources: RetailMarket, PriceCheck
Competition 2/10

Weight: 10

Contribution: 2

Rationale: Strong competition from established brands limits market share growth.

Sources: MarketResearch, GroceryTrends
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for biryani and pulao, appealing to home cooks and restaurants.

Sources: CulinaryInsights, FoodService

Summary

AAT Super Basmati Rice offers quality and aroma, making it a solid choice for rice lovers.

Quick Compare

AAT Super Basmati Rice - Non-Sticky & Fluffy 5 kg

Rs.1,800.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Mangat Ram Moong Chilka Dal - 1Kg

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⭐ Reviews Summary

✅ What Users Love

High quality
Good taste
Value for money

⚠️ What to Watch

Some impurities found
Packaging could be better
Inconsistent grain size

Mangat Ram Urad Dal 1Kg

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⭐ Reviews Summary

✅ What Users Love

High quality
Good taste
Value for money

⚠️ What to Watch

Packaging issues reported
Some users found it expensive
Delivery delays experienced

White Sorghum - White Solam Unpolished Rice - B0CS628H5T

Rs.199.00

⭐ Reviews Summary

✅ What Users Love

Nutritious and gluten-free alternative to traditional rice.
Good texture and flavor when cooked.
Versatile for various dishes and easy to incorporate into meals.

⚠️ What to Watch

Longer cooking time compared to regular rice.
May require soaking for optimal texture.
Some users find it harder to find in stores.

Where to Buy

BigBasket

₹1098.00

1-2 days · ⭐ 4.2/5

Buy

Grofers

₹1125.00

2-3 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹1150.00

N/A · ⭐ 4.3/5

More Megastore

₹1180.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	1098.00	1-2 days	4.2/5	Buy Now
Grofers	1125.00	2-3 days	4.0/5	Buy Now
Reliance Fresh	1150.00	N/A	4.3/5	-
More Megastore	1180.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AAT Super Basmati Rice \| Natural Aroma \| Non-Sticky & Fluffy\| Ideal Choice for Biryani, Pulao, Steam Jeera rice \| Pack of 2 (5 kg) Estimated Delivery: 2-3 days In Stock	Rs.1,621.90 Rs.1,800.00 COD	GO TO STORE GO TO STORE
AAT Super Basmati Rice \| Natural Aroma \| Non-Sticky & Fluffy\| Ideal Choice for Biryani, Pulao, Steam Jeera rice \| Pack of 2 (5 kg) Estimated Delivery: 2-3 days In Stock COD

AI Q&A

What is the cooking time for AAT Super Basmati Rice?

I don't have that info.

How should I store the rice to maintain its freshness?

To maintain the freshness of AAT Super Basmati Rice, store it in a cool, dry place away from direct sunlight. Use an airtight container to prevent moisture and pests. Keep it sealed when not in use to preserve its natural aroma and quality. For longer storage, consider refrigeration or freezing, but ensure it's in a moisture-proof container.

Is this rice suitable for making sushi or other Asian dishes?

AAT Super Basmati Rice is known for its non-sticky and fluffy texture, making it ideal for various dishes. However, the product facts do not specify its suitability for sushi or other Asian dishes. It is primarily recommended for biryani, pulao, and steam jeera rice.

What is the difference between basmati rice and regular long-grain rice?

The main differences between basmati rice and regular long-grain rice include:

Aroma: Basmati rice has a natural aroma, enhancing flavor.
Texture: Basmati is non-sticky and fluffy when cooked, while regular long-grain rice may be stickier.
Cooking Quality: Basmati grains remain separate, ideal for dishes like biryani and pulao.
Price: Basmati is generally more expensive than regular long-grain rice.

Can this rice be used for making risotto?

This rice is not specifically mentioned for making risotto. It is ideal for biryani, pulao, and steam jeera rice due to its non-sticky and fluffy nature. However, risotto typically requires a different type of rice, such as Arborio, for its creamy texture.

Are there any specific recipes recommended for using this rice?

Recommended recipes for AAT Super Basmati Rice include: