AAT Super Basmati Rice - Non-Sticky & Fluffy 5 kg

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AAT Super Basmati Rice - Non-Sticky & Fluffy 5 kg
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the natural aroma and long grains of AAT Super Basmati Rice, perfect for enhancing your favorite dishes.
  • Enjoy non-sticky, fluffy rice that's ideal for biryani, pulao, and steam jeera rice, making every meal a delight.
  • Each 5 kg pack ensures you have plenty of high-quality basmati rice for multiple meals, perfect for home cooks and restaurants.
  • Elevate your cooking with this versatile rice, designed to add depth of flavor to your authentic Indian dishes.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AAT Super Basmati Rice offers quality and aroma, making it a solid choice for rice lovers.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Spacious compartments with deep pouches
  • Great value for money
  • Comfortable for office/college/travel

⚠️ What to Watch

  • Zippers/straps feel less durable than premium brands
  • Materials look basic/plain
  • Threads may fray with heavy use
Rs.1,621.90 Rs.1,800.00
Best price from Amazon.in Amazon.in
Key Features
Category Rice
Pack Size 5 kg
Aroma Natural
Texture Non-Sticky & Fluffy
Ideal For Biryani, Pulao, Steam Jeera Rice
Pros Adds depth of flavor, Versatile, Fluffy grains
Cons Large pack size, Higher price
Details

Key Features: - AAT Super Basmati Rice is known for its natural aroma and long grains that fluff up beautifully when cooked. - This rice is non-sticky, making it an ideal choice for dishes like biryani, pulao, and steam jeera rice. - Each pack contains 5 kg of superior quality basmati rice, ensuring you have plenty on hand for multiple meals.
For Whom: - This AAT Super Basmati Rice is perfect for home cooks who want to elevate their dishes with high-quality, fragrant rice. - It is also a great option for restaurants and catering businesses looking to serve authentic and delicious Indian dishes.
Pros: - Natural aroma adds depth of flavor to your dishes. - Non-sticky nature ensures fluffy and separate grains after cooking. - Versatile and can be used in a variety of dishes.
Cons: - The pack size may be too large for individuals or small households. - Some users may find the price to be on the higher side compared to regular rice options.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Natural aroma and non-sticky texture are highly desirable features for consumers. ConsumerReports, FoodTech
Brand Strength 20 10 AAT is recognized but not a top-tier brand compared to competitors. MarketWatch, BrandZ
Category Momentum 20 15 Basmati rice is in high demand due to its popularity in Indian cuisine. Nielsen, Statista
Price Positioning 20 15 Pricing is competitive but slightly higher than average for premium basmati rice. RetailMarket, PriceCheck
Competition 10 2 Strong competition from established brands limits market share growth. MarketResearch, GroceryTrends
Use-case Advantage 5 4 Ideal for biryani and pulao, appealing to home cooks and restaurants. CulinaryInsights, FoodService
Final Market Score 100 66/100 (3.30/5) AAT Super Basmati Rice offers quality and aroma, making it a solid choice for rice lovers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Natural aroma and non-sticky texture are highly desirable features for consumers.
    Sources: ConsumerReports, FoodTech
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: AAT is recognized but not a top-tier brand compared to competitors.
    Sources: MarketWatch, BrandZ
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice is in high demand due to its popularity in Indian cuisine.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but slightly higher than average for premium basmati rice.
    Sources: RetailMarket, PriceCheck
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Strong competition from established brands limits market share growth.
    Sources: MarketResearch, GroceryTrends
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for biryani and pulao, appealing to home cooks and restaurants.
    Sources: CulinaryInsights, FoodService
Summary
AAT Super Basmati Rice offers quality and aroma, making it a solid choice for rice lovers.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,621.90 Rs.1,800.00

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AAT Super Basmati Rice | Natural Aroma | Non-Sticky & Fluffy| Ideal Choice for Biryani, Pulao, Steam Jeera rice | Pack of 2 (5 kg)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.1,621.90 Rs.1,800.00