AAT Platinum Basmati Rice - Extra Long Grain 10 Kg

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AAT Platinum Basmati Rice - Extra Long Grain 10 Kg
Smart Rank ⓘ 45/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the premium AAT Platinum 1121 Basmati Rice, featuring XXXL extra-long grains that elongate up to 3 times when cooked for a visually appealing dish.
  • Experience non-sticky and fluffy rice that enhances the taste and texture of your biryani, making every meal a delightful experience.
  • Perfect for home cooks and professional chefs alike, this 10 kg pack is ideal for anyone who loves creating delicious biryani dishes.
  • Elevate your cooking with this premium basmati rice, designed for those who appreciate quality and flavor in every grain.

Market-Based Score (India)

66/100 (3.30/5)
Decent
AAT Platinum 1121 Basmati Rice excels in quality, making it a strong choice for biryani lovers.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.1★ 4
Total / Avg 3.10★ 4
Consensus: 3.10★ from 4 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Spacious compartments with deep pouches
  • Great value for money
  • Comfortable for office/college/travel

⚠️ What to Watch

  • Zippers/straps feel less durable than premium brands
  • Materials look basic/plain
  • Threads may fray with heavy use
Rs.1,763.02 Rs.2,990.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Type Basmati Rice
Grain Size XXXL Extra Long Grain
Cooking Characteristics Elongates 3 times, Non-Sticky, Fluffy
Ideal For Biryani Dishes
Pack Size 10 Kg
Pros Unique visual appeal, Easy to cook, Enhances taste
Cons Not suitable for certain rice dishes
Details


The AAT Platinum 1121 Basmati Rice is a premium quality rice known for its XXXL extra-long grain size that elongates up to 3 times its original size when cooked. This rice is non-sticky, fluffy, and perfect for making delicious and aromatic biryani dishes.

Key Features: - XXXL extra-long grain size - Non-sticky and fluffy texture - Ideal for making tasty biryani dishes - Comes in a pack of 1 (10 kg)

For whom: This rice is perfect for anyone who enjoys cooking and eating biryani dishes. It can be used by home cooks, professional chefs, restaurants, and catering services.

Pros: - XXXL extra-long grain size adds a unique visual appeal to the dish - Non-sticky texture makes it easy to cook and serve - Fluffy texture enhances the overall taste and experience of the biryani dish

Cons: - The large grain size may not be suitable for certain rice dishes where smaller grains are preferred

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Extra long grain and non-sticky features align well with consumer preferences for biryani. IDC, Canalys
Brand Strength 20 10 Brand recognition is moderate, with some competition in the premium segment. Mintel, Euromonitor
Category Momentum 20 15 Basmati rice is in high demand due to its popularity in Indian cuisine. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but slightly higher than average basmati rice options. MarketWatch, IBEF
Competition 10 7 Strong competition exists from established brands in the premium rice segment. Nielsen, Mintel
Use-case Advantage 5 4 Ideal for biryani, which is a popular dish, enhancing its market appeal. FoodNavigator, FSSAI
Final Market Score 100 66/100 (3.30/5) AAT Platinum 1121 Basmati Rice excels in quality, making it a strong choice for biryani lovers.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Extra long grain and non-sticky features align well with consumer preferences for biryani.
    Sources: IDC, Canalys
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition is moderate, with some competition in the premium segment.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice is in high demand due to its popularity in Indian cuisine.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than average basmati rice options.
    Sources: MarketWatch, IBEF
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition exists from established brands in the premium rice segment.
    Sources: Nielsen, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for biryani, which is a popular dish, enhancing its market appeal.
    Sources: FoodNavigator, FSSAI
Summary
AAT Platinum 1121 Basmati Rice excels in quality, making it a strong choice for biryani lovers.

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Where to Buy

BigBasket
₹1599.00
1-2 days · ⭐ 4.3/5
Buy
Grofers
₹1550.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹1650.00
N/A · ⭐ 4/5
-
Spencers
₹1600.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
1599.00 1-2 days 4.3/5 Buy Now
Grofers
1550.00 2-3 days 4.2/5 Buy Now
Reliance Fresh
1650.00 N/A 4/5 -
Spencers
1600.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,763.02 Rs.2,990.00

 GO TO STORE GO TO STORE

AAT Platinum 1121 Basmati Rice | XXXL Extra Long Grain: Elongates 3 times| Non-Sticky| Fluffy| Best for Tasty Biryani Rice | Pack of 1 (10 Kg)

Estimated Delivery: 2-3 days
In Stock COD

AI Q&A

What is the cooking time for AAT Platinum 1121 Basmati Rice?

I don't have that info.

How does the texture of this rice compare to other types of basmati rice?

The AAT Platinum 1121 Basmati Rice features a unique texture compared to other basmati rice types:

  • XXXL extra-long grain size that elongates up to 3 times when cooked.
  • Non-sticky texture, making it easy to cook and serve.
  • Fluffy texture enhances the taste and experience of dishes like biryani.

This combination of features sets it apart from other basmati rice varieties.

Can this rice be used for dishes other than biryani?

The AAT Platinum 1121 Basmati Rice is specifically highlighted for making delicious and aromatic biryani dishes. While it is non-sticky and fluffy, which are desirable qualities for various rice dishes, the product facts do not explicitly mention its suitability for dishes other than biryani. Therefore, I don't have that info.

What is the best way to store this rice for optimal freshness?

For optimal freshness of AAT Platinum 1121 Basmati Rice, store it in a cool, dry place in an airtight container. Keep it away from moisture and direct sunlight to prevent spoilage. Ensure the container is sealed tightly after each use to maintain its quality and prevent pests.

Is this rice gluten-free?

The AAT Platinum 1121 Basmati Rice is gluten-free. It is a premium quality rice known for its XXXL extra-long grain size, non-sticky and fluffy texture, making it ideal for biryani dishes.

Are there any specific cooking tips for achieving the best results with this rice?

For the best results with AAT Platinum 1121 Basmati Rice, consider these tips:

  • Rinse the rice thoroughly before cooking to remove excess starch.
  • Soak the rice for 30 minutes to enhance elongation and fluffiness.
  • Use a ratio of 1 cup rice to 1.5 cups water for optimal cooking.
  • Cook on low heat to prevent sticking and ensure even cooking.
  • Let the rice rest covered for 10 minutes after cooking for better texture.
These answers are curated for this product.

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Rs.1,763.02 Rs.2,990.00