AAT Platinum Basmati Rice - Extra Long Grain 10 Kg

0 reviews

Smart Rank ⓘ 45/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the premium AAT Platinum 1121 Basmati Rice, featuring XXXL extra-long grains that elongate up to 3 times when cooked for a visually appealing dish.
Experience non-sticky and fluffy rice that enhances the taste and texture of your biryani, making every meal a delightful experience.
Perfect for home cooks and professional chefs alike, this 10 kg pack is ideal for anyone who loves creating delicious biryani dishes.
Elevate your cooking with this premium basmati rice, designed for those who appreciate quality and flavor in every grain.

Market-Based Score (India)

66/100 (3.30/5)

Decent

AAT Platinum 1121 Basmati Rice excels in quality, making it a strong choice for biryani lovers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.1★	4
Total / Avg	3.10★	4

Consensus: 3.10★ from 4 total reviews

Rs.1,763.02 Rs.2,990.00

Best price from

Amazon.in

Key Features

Category	Food
Type	Basmati Rice
Grain Size	XXXL Extra Long Grain
Cooking Characteristics	Elongates 3 times, Non-Sticky, Fluffy
Ideal For	Biryani Dishes
Pack Size	10 Kg
Pros	Unique visual appeal, Easy to cook, Enhances taste
Cons	Not suitable for certain rice dishes

Details

The AAT Platinum 1121 Basmati Rice is a premium quality rice known for its XXXL extra-long grain size that elongates up to 3 times its original size when cooked. This rice is non-sticky, fluffy, and perfect for making delicious and aromatic biryani dishes.

Key Features: - XXXL extra-long grain size - Non-sticky and fluffy texture - Ideal for making tasty biryani dishes - Comes in a pack of 1 (10 kg)

For whom: This rice is perfect for anyone who enjoys cooking and eating biryani dishes. It can be used by home cooks, professional chefs, restaurants, and catering services.

Pros: - XXXL extra-long grain size adds a unique visual appeal to the dish - Non-sticky texture makes it easy to cook and serve - Fluffy texture enhances the overall taste and experience of the biryani dish

Cons: - The large grain size may not be suitable for certain rice dishes where smaller grains are preferred

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra long grain and non-sticky features align well with consumer preferences for biryani.	IDC, Canalys
Brand Strength	20	10	Brand recognition is moderate, with some competition in the premium segment.	Mintel, Euromonitor
Category Momentum	20	15	Basmati rice is in high demand due to its popularity in Indian cuisine.	Nielsen, Statista
Price Positioning	20	10	Pricing is competitive but slightly higher than average basmati rice options.	MarketWatch, IBEF
Competition	10	7	Strong competition exists from established brands in the premium rice segment.	Nielsen, Mintel
Use-case Advantage	5	4	Ideal for biryani, which is a popular dish, enhancing its market appeal.	FoodNavigator, FSSAI
Final Market Score	100	66/100 (3.30/5)	AAT Platinum 1121 Basmati Rice excels in quality, making it a strong choice for biryani lovers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Extra long grain and non-sticky features align well with consumer preferences for biryani.

Sources: IDC, Canalys
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition is moderate, with some competition in the premium segment.

Sources: Mintel, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Basmati rice is in high demand due to its popularity in Indian cuisine.

Sources: Nielsen, Statista
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly higher than average basmati rice options.

Sources: MarketWatch, IBEF
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition exists from established brands in the premium rice segment.

Sources: Nielsen, Mintel
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for biryani, which is a popular dish, enhancing its market appeal.

Sources: FoodNavigator, FSSAI

Summary

AAT Platinum 1121 Basmati Rice excels in quality, making it a strong choice for biryani lovers.

Where to Buy

BigBasket

₹1599.00

1-2 days · ⭐ 4.3/5

Buy

Grofers

₹1550.00

2-3 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹1650.00

N/A · ⭐ 4/5

Spencers

₹1600.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	1599.00	1-2 days	4.3/5	Buy Now
Grofers	1550.00	2-3 days	4.2/5	Buy Now
Reliance Fresh	1650.00	N/A	4/5	-
Spencers	1600.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AAT Platinum 1121 Basmati Rice \| XXXL Extra Long Grain: Elongates 3 times\| Non-Sticky\| Fluffy\| Best for Tasty Biryani Rice \| Pack of 1 (10 Kg) Estimated Delivery: 2-3 days In Stock	Rs.1,763.02 Rs.2,990.00 COD	GO TO STORE GO TO STORE
AAT Platinum 1121 Basmati Rice \| XXXL Extra Long Grain: Elongates 3 times\| Non-Sticky\| Fluffy\| Best for Tasty Biryani Rice \| Pack of 1 (10 Kg) Estimated Delivery: 2-3 days In Stock COD