Hellmanns Lighter Mayo - 430ml
Smart Rank ⓘ
56/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the rich taste of Hellmann's Lighter Than Light Mayonnaise in a convenient 430ml size
- Made with high-quality ingredients for a delicious and creamy flavor
- Perfect for those looking for a lighter option without sacrificing taste
- Add a touch of flavor to your favorite dishes with this affordable 430ml bottle
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned in the Indian market with strong brand and fit for health-conscious consumers.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.8★ | 42 |
Total / Avg | 3.80★ | 42 |
Consensus:
3.80★ from 42 total reviews
Key Features
Category | Condiment |
---|---|
Calories | 40% fewer than regular mayonnaise |
Ingredients | High-quality, simple ingredients |
Texture | Smooth and creamy |
Vegetarian | Yes |
Usage | Sandwiches, salads, and more |
Pros | Low in calories, great taste and texture |
Cons | Taste may differ from traditional mayonnaise |
Details
Hellmann's Lighter Than Light Mayonnaise is a low calorie alternative to traditional mayonnaise, perfect for those looking to reduce their calorie intake without sacrificing flavor.
Key Features: - 40% fewer calories than regular mayonnaise - Made with simple, high-quality ingredients - Smooth and creamy texture - Suitable for vegetarians
For whom: Hellmann's Lighter Than Light Mayonnaise is ideal for individuals who are watching their calorie intake but still want to enjoy the rich, creamy taste of mayonnaise. It is also a great option for vegetarians looking for a flavorful mayonnaise option.
Pros: - Low in calories - Great taste and texture - Versatile condiment for sandwiches, salads, and more Cons: - Some may find the taste slightly different from traditional mayonnaise - Not suitable for those looking for a full-fat mayonnaise experience
Key Features: - 40% fewer calories than regular mayonnaise - Made with simple, high-quality ingredients - Smooth and creamy texture - Suitable for vegetarians
For whom: Hellmann's Lighter Than Light Mayonnaise is ideal for individuals who are watching their calorie intake but still want to enjoy the rich, creamy taste of mayonnaise. It is also a great option for vegetarians looking for a flavorful mayonnaise option.
Pros: - Low in calories - Great taste and texture - Versatile condiment for sandwiches, salads, and more Cons: - Some may find the taste slightly different from traditional mayonnaise - Not suitable for those looking for a full-fat mayonnaise experience
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Lighter formulation aligns with health-conscious consumer trend | Nielsen |
Brand Strength | 20 | 15 | Established global brand with trust and recognition | Euromonitor |
Category Momentum | 20 | 10 | Growing demand for healthier spreads in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium products | Retail360 |
Competition | 10 | 6 | Facing strong competition from local and international brands | TradeInsights |
Use-case Advantage | 5 | 5 | Versatile for sandwiches, salads, and dips | GroceryToday |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned in the Indian market with strong brand and fit for health-conscious consumers. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Lighter formulation aligns with health-conscious consumer trendSources: Nielsen -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Established global brand with trust and recognitionSources: Euromonitor -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for healthier spreads in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium productsSources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing strong competition from local and international brandsSources: TradeInsights -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile for sandwiches, salads, and dipsSources: GroceryToday
Summary
Well-positioned in the Indian market with strong brand and fit for health-conscious consumers.
Quick Compare

Rs.1,200.00
⭐ Reviews Summary
✅ What Users Love
- Light and creamy texture
- Lower calorie option compared to regular mayonnaise
- Versatile for various recipes and sandwiches
⚠️ What to Watch
- Some users find the taste less rich than regular mayonnaise
- May contain artificial ingredients that some consumers avoid
- Texture can be perceived as too thin by some buyers

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing taste with natural ingredients
- Improves gut health as advertised
- Good value for money
⚠️ What to Watch
- Some users found the texture too thick
- Packaging could be improved for better storage
- Limited availability in some regions

Rs.150.00
⭐ Reviews Summary
✅ What Users Love
- Rich mango flavor and sweetness
- Good texture, easy to spread
- Versatile for use in recipes and as a topping
⚠️ What to Watch
- Contains added sugar, may be too sweet for some
- Packaging can be prone to leakage
- Some buyers report inconsistency in quality
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Hellmann's Lighter Than Light Mayonnaise, 430ml Estimated Delivery: 2-3 days
In Stock
|
Rs.579.00 Rs.1,200.00 COD
|
GO TO STORE GO TO STORE |
Hellmann's Lighter Than Light Mayonnaise, 430ml Estimated Delivery: 2-3 days
In Stock
COD
|