Hellmanns Lighter Mayo - 430ml

0 reviews

Smart Rank ⓘ 56/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich taste of Hellmann's Lighter Than Light Mayonnaise in a convenient 430ml size
Made with high-quality ingredients for a delicious and creamy flavor
Perfect for those looking for a lighter option without sacrificing taste
Add a touch of flavor to your favorite dishes with this affordable 430ml bottle

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned in the Indian market with strong brand and fit for health-conscious consumers.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	42
Total / Avg	3.80★	42

Consensus: 3.80★ from 42 total reviews

Rs.579.00 Rs.1,200.00

Best price from

Amazon.in

Details

Hellmann's Lighter Than Light Mayonnaise is a low calorie alternative to traditional mayonnaise, perfect for those looking to reduce their calorie intake without sacrificing flavor.

Key Features: - 40% fewer calories than regular mayonnaise - Made with simple, high-quality ingredients - Smooth and creamy texture - Suitable for vegetarians

For whom: Hellmann's Lighter Than Light Mayonnaise is ideal for individuals who are watching their calorie intake but still want to enjoy the rich, creamy taste of mayonnaise. It is also a great option for vegetarians looking for a flavorful mayonnaise option.

Pros: - Low in calories - Great taste and texture - Versatile condiment for sandwiches, salads, and more Cons: - Some may find the taste slightly different from traditional mayonnaise - Not suitable for those looking for a full-fat mayonnaise experience

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lighter formulation aligns with health-conscious consumer trend	Nielsen
Brand Strength	20	15	Established global brand with trust and recognition	Euromonitor
Category Momentum	20	10	Growing demand for healthier spreads in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products	Retail360
Competition	10	6	Facing strong competition from local and international brands	TradeInsights
Use-case Advantage	5	5	Versatile for sandwiches, salads, and dips	GroceryToday
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand and fit for health-conscious consumers.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Lighter formulation aligns with health-conscious consumer trend

Sources: Nielsen
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Established global brand with trust and recognition

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for healthier spreads in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium products

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing strong competition from local and international brands

Sources: TradeInsights
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for sandwiches, salads, and dips

Sources: GroceryToday

Summary

Well-positioned in the Indian market with strong brand and fit for health-conscious consumers.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Hellmann's Lighter Than Light Mayonnaise, 430ml Estimated Delivery: 2-3 days In Stock	Rs.579.00 Rs.1,200.00 COD	GO TO STORE GO TO STORE
Hellmann's Lighter Than Light Mayonnaise, 430ml Estimated Delivery: 2-3 days In Stock COD