Hellmanns Vegan Mayo 430ml 430 ml

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Hellmanns Vegan Mayo 430ml 430 ml
Smart Rank ⓘ 82/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the creamy taste of vegan mayonnaise in a convenient 14.54 fl oz bottle
  • Made by Hellmann's, a trusted brand known for quality and flavor
  • Perfect for those looking for a plant-based alternative to traditional mayo
  • Versatile and delicious addition to sandwiches, salads, and dips

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in growing vegan spread market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 931
Total / Avg 4.60★ 931
Consensus: 4.60★ from 931 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Creamy texture similar to traditional mayonnaise
  • Made with high-quality, plant-based ingredients
  • Versatile for various recipes and spreads

⚠️ What to Watch

  • Some users find it less flavorful than regular mayonnaise
  • Higher price point compared to non-vegan alternatives
  • May not appeal to those with specific dietary restrictions
Rs.865.00 Rs.999.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Dairy-free and egg-free - Made with non-GMO sourced ingredients - Rich and creamy taste - Versatile for use in various dishes

For whom: - Vegans - Vegetarians - Individuals with dairy or egg allergies

Pros: - Delicious vegan alternative to traditional mayonnaise - Creamy texture that is perfect for spreading on sandwiches or using in salads - Made with high-quality ingredients that are better for your health and the environment

Cons: - Some may find the taste slightly different from traditional mayonnaise - Can be more expensive than regular mayonnaise

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Suitable size and packaging for Indian consumers. Kantar
Brand Strength 20 18 Hellmann's established brand reputation in India. Euromonitor
Category Momentum 20 15 Growing demand for vegan spreads in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to other vegan spreads. GfK
Competition 10 8 Facing increasing competition from local vegan spread brands. IRI
Use-case Advantage 5 5 Versatile usage scenarios for Indian cooking styles. Nielsen
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in growing vegan spread market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Suitable size and packaging for Indian consumers.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Hellmann's established brand reputation in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for vegan spreads in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other vegan spreads.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing increasing competition from local vegan spread brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile usage scenarios for Indian cooking styles.
    Sources: Nielsen
Summary
Strong brand and product fit in growing vegan spread market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.865.00 Rs.999.00

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Hellmann's Vegan Mayonnaise, 14.54 fl oz / 430 ml / 394 g

Estimated Delivery: 2-3 days
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Rs.865.00 Rs.999.00