Double Horse Easy Idiyappam Powder 500 grams & Easy Palappam
Smart Rank ⓘ
57/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the convenience of making traditional South Indian dishes at home with Double Horse Easy Idiyappam and Palappam mixes.
- Perfect for busy individuals, these mixes require just water and minimal cooking skills for delicious results.
- Idiyappam powder creates soft, stringy noodles, while Palappam mix yields light, crispy pancakes for any meal.
- Both products have a long shelf life, making them ideal for stocking up and enjoying homemade meals anytime.
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong positioning in the growing market for traditional South Indian flours.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 8 |
Total / Avg | 4.40★ | 8 |
Consensus:
4.40★ from 8 total reviews
Key Features
Category | Rice Flour |
---|---|
Weight | 500 grams |
Preparation | Easy to use with just water |
Shelf Life | Long |
Versatility | Can be used for various dishes |
Cuisine | South Indian |
Target Audience | Busy individuals and cooking beginners |
Details
Product Description: Double Horse Easy Idiyappam Powder and Easy Palappam Mix are convenient and delicious options for making traditional South Indian dishes at home. The Idiyappam powder is made from high-quality rice flour, while the Palappam mix is a combination of rice flour and other ingredients to create fluffy and soft appams.
Key Features: Both products are easy to use, requiring just water and minimal cooking skills to prepare. The Idiyappam powder produces soft and stringy noodles that are perfect for breakfast or as a snack, while the Palappam mix creates light and crispy pancakes that pair well with any curry or chutney.
For Whom: These products are perfect for busy individuals who want to enjoy homemade South Indian dishes without spending too much time in the kitchen. They are also great for those who are new to cooking traditional Indian cuisine and want a convenient option to get started.
Pros: Both products have a long shelf life, making them ideal for stocking up in the pantry. They are also versatile and can be used to create a variety of dishes beyond idiyappam and palappam, such as nool puttu and appam. The easy preparation process saves time and effort, making them perfect for busy weekdays or lazy weekends.
Cons: Some customers may find the taste of the prepared dishes slightly different from those made from scratch with fresh ingredients. Additionally, those with specific dietary restrictions or allergies should carefully read the ingredient list to ensure compatibility with their needs.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product offers specific mixes for popular dishes, catering well to consumer needs in the segment. | Market Research, Consumer Insights |
Brand Strength | 20 | 16 | Double Horse is a well-recognized brand in South Indian households, known for quality and authenticity. | Nielsen, Brand Equity |
Category Momentum | 20 | 15 | The demand for traditional South Indian flours is growing due to increasing interest in regional cuisines. | Nielsen, Mintel |
Price Positioning | 20 | 14 | Competitively priced within the premium segment, appealing to quality-conscious consumers. | Retail Analysis, Market Watch |
Competition | 10 | 7 | Facing competition from both local and national brands, but retains a loyal customer base. | Market Share Report, Industry Analysis |
Use-case Advantage | 5 | 4 | Ideal for traditional recipes, but limited to specific use cases may restrict broader appeal. | Culinary Trends, Food Blogs |
Final Market Score | 100 | 76/100 (3.80/5) | Strong positioning in the growing market for traditional South Indian flours. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product offers specific mixes for popular dishes, catering well to consumer needs in the segment.Sources: Market Research, Consumer Insights -
Brand Strength 16/20
Weight: 20Contribution: 16Rationale: Double Horse is a well-recognized brand in South Indian households, known for quality and authenticity.Sources: Nielsen, Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for traditional South Indian flours is growing due to increasing interest in regional cuisines.Sources: Nielsen, Mintel -
Price Positioning 14/20
Weight: 20Contribution: 14Rationale: Competitively priced within the premium segment, appealing to quality-conscious consumers.Sources: Retail Analysis, Market Watch -
Competition 7/10
Weight: 10Contribution: 7Rationale: Facing competition from both local and national brands, but retains a loyal customer base.Sources: Market Share Report, Industry Analysis -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for traditional recipes, but limited to specific use cases may restrict broader appeal.Sources: Culinary Trends, Food Blogs
Summary
Strong positioning in the growing market for traditional South Indian flours.
Quick Compare

Rs.131.00
⭐ Reviews Summary
✅ What Users Love
- Convenient and easy to prepare.
- Good texture and taste for traditional dishes.
- Versatile for various recipes beyond idiyappam and palappam.
⚠️ What to Watch
- May require additional ingredients for optimal flavor.
- Some users found the consistency inconsistent.
- Packaging could be improved for resealability.

Rs.260.00
⭐ Reviews Summary
✅ What Users Love
- Healthy and nutritious option for babies and adults
- No added salt or sugar, suitable for dietary restrictions
- Easy to prepare and digest
⚠️ What to Watch
- Some users find the taste bland
- Packaging may not be resealable, leading to freshness issues
- Higher price point compared to regular cereals

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High fiber content promotes digestive health.
- Organic and unpolished, appealing to health-conscious consumers.
- Versatile for various recipes, including bread and pasta.
⚠️ What to Watch
- Some users report a slightly coarse texture compared to refined wheat.
- Shorter shelf life due to lack of preservatives.
- Higher price point than conventional wheat options.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Double Horse Easy Idiyappam Powder 500 grams & Easy Palappam Mix 500 grams | Rice Flour | Nool Puttu Powder | Appam Estimated Delivery: 2-3 days
In Stock
|
Rs.131.00 Rs.131.00 COD
|
GO TO STORE GO TO STORE |
Double Horse Easy Idiyappam Powder 500 grams & Easy Palappam Mix 500 grams | Rice Flour | Nool Puttu Powder | Appam Estimated Delivery: 2-3 days
In Stock
COD
|