Aashirvaad Whole Wheat Flour - No Maida - 5kg

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Made from 100% whole wheat flour with no added maida for a healthier option
Versatile for use in various recipes to suit different preferences
Convenient pack sizes of 5kg or 6kg for easy storage and usage
Ideal choice for those seeking to include more whole grains in their diet

Market-Based Score (India)

76/100 (3.80/5)

Good value

Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	26,435
Total / Avg	4.40★	26,435

Consensus: 4.40★ from 26,435 total reviews

Rs.1,299.00 Rs.1,999.00

Best price from

Amazon.in

Key Features

Category	Flour
Weight	5kg/6kg (Weight may vary)
Ingredients	100% Whole Wheat Flour, 0% Maida
Nutrition	Healthier alternative to all-purpose flour
Usage	Versatile for various recipes

Details

This Aashirvaad Superior MP Atta is made from 100% whole wheat flour without any added maida. It comes in a 5kg or 6kg pack, with the weight varying slightly depending on the batch.

Key Features: - Made from 100% whole wheat flour - No added maida - Available in 5kg or 6kg packs

For whom: This atta is ideal for those looking for a healthier alternative to regular all-purpose flour. It is suitable for anyone looking to include more whole grains in their diet.

Pros: - Made from whole wheat flour for added nutrition - Versatile for use in various recipes - Available in convenient pack sizes

Cons: - Slight weight variance in packs

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% whole wheat flour with no maida aligns with health-conscious consumer trends.	Euromonitor
Brand Strength	20	18	Aashirvaad is a trusted brand known for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for traditional health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from other established atta brands in the market.	Grocery Today
Use-case Advantage	5	3	Versatile flour suitable for various Indian dishes.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 100% whole wheat flour with no maida aligns with health-conscious consumer trends.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a trusted brand known for quality products.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional health products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from other established atta brands in the market.

Sources: Grocery Today
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile flour suitable for various Indian dishes.

Sources: Grocery Times

Summary

Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.

Quick Compare

Aashirvaad Whole Wheat Flour - No Maida - 5kg

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✅ What Users Love

High quality whole wheat flour
No added maida
Good value for money

⚠️ What to Watch

Weight variation in packaging
Some users found the flour to be coarse
Packaging could be improved

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Where to Buy

BigBasket

₹235.00

2-3 days · ⭐ 4.3/5

Buy

Grofers

₹240.00

1-2 days · ⭐ 4.2/5

Buy

Amazon India

₹250.00

2-4 days · ⭐ 4.5/5

Buy

Reliance Fresh

₹240.00

N/A · ⭐ 4/5

More Megastore

₹245.00

N/A · ⭐ 4.2/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	235.00	2-3 days	4.3/5	Buy Now
Grofers	240.00	1-2 days	4.2/5	Buy Now
Amazon India	250.00	2-4 days	4.5/5	Buy Now
Reliance Fresh	240.00	N/A	4/5	-
More Megastore	245.00	N/A	4.2/5	-

Price Comparison

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