Aashirvaad Whole Wheat Flour - No Maida - 5kg

0 reviews
Aashirvaad Whole Wheat Flour - No Maida - 5kg
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made from 100% whole wheat flour with no added maida for a healthier option
  • Versatile for use in various recipes to suit different preferences
  • Convenient pack sizes of 5kg or 6kg for easy storage and usage
  • Ideal choice for those seeking to include more whole grains in their diet

Market-Based Score (India)

76/100 (3.80/5)
Good value
Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 26,435
Total / Avg 4.40★ 26,435
Consensus: 4.40★ from 26,435 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality whole wheat flour
  • No added maida
  • Good value for money

⚠️ What to Watch

  • Weight variation in packaging
  • Some users found the flour to be coarse
  • Packaging could be improved
Rs.1,299.00 Rs.1,999.00
Best price from Amazon.in Amazon.in
Key Features
Category Flour
Weight 5kg/6kg (Weight may vary)
Ingredients 100% Whole Wheat Flour, 0% Maida
Nutrition Healthier alternative to all-purpose flour
Usage Versatile for various recipes
Details
This Aashirvaad Superior MP Atta is made from 100% whole wheat flour without any added maida. It comes in a 5kg or 6kg pack, with the weight varying slightly depending on the batch.

Key Features: - Made from 100% whole wheat flour - No added maida - Available in 5kg or 6kg packs

For whom: This atta is ideal for those looking for a healthier alternative to regular all-purpose flour. It is suitable for anyone looking to include more whole grains in their diet.

Pros: - Made from whole wheat flour for added nutrition - Versatile for use in various recipes - Available in convenient pack sizes

Cons: - Slight weight variance in packs

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% whole wheat flour with no maida aligns with health-conscious consumer trends. Euromonitor
Brand Strength 20 18 Aashirvaad is a trusted brand known for quality products. Brand Equity
Category Momentum 20 15 Growing demand for traditional health products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 10 Facing strong competition from other established atta brands in the market. Grocery Today
Use-case Advantage 5 3 Versatile flour suitable for various Indian dishes. Grocery Times
Final Market Score 100 76/100 (3.80/5) Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% whole wheat flour with no maida aligns with health-conscious consumer trends.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a trusted brand known for quality products.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional health products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing strong competition from other established atta brands in the market.
    Sources: Grocery Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile flour suitable for various Indian dishes.
    Sources: Grocery Times
Summary
Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.

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Where to Buy

BigBasket
₹235.00
2-3 days · ⭐ 4.3/5
Buy
Grofers
₹240.00
1-2 days · ⭐ 4.2/5
Buy
Amazon India
₹250.00
2-4 days · ⭐ 4.5/5
Buy
Reliance Fresh
₹240.00
N/A · ⭐ 4/5
-
More Megastore
₹245.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
235.00 2-3 days 4.3/5 Buy Now
Grofers
240.00 1-2 days 4.2/5 Buy Now
Amazon India
250.00 2-4 days 4.5/5 Buy Now
Reliance Fresh
240.00 N/A 4/5 -
More Megastore
245.00 N/A 4.2/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,299.00 Rs.1,999.00

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Rs.1,299.00 Rs.1,999.00