Aashirvaad Soft Roti Atta 1kg 1 kg

0 reviews

Smart Rank ⓘ 84/100

Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy healthier meals with Aashirvaad Select Atta, made from 100% MP Sharbati wheat and containing 0% maida for your daily rotis.
Crafted for softness, this atta ensures your rotis are fluffier and more enjoyable, making every meal a delight.
Choose premium quality with Aashirvaad Select Atta, perfect for health-conscious individuals seeking better ingredients.
At just ₹76 for 1 kg, elevate your cooking with this slightly premium option that enhances the taste and texture of your breads.

Market-Based Score (India)

80/100 (4.00/5)

Good value

Aashirvaad Select Atta excels in quality and brand trust, making it a top choice in premium flours.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	6,963
Total / Avg	4.50★	6,963

Consensus: 4.50★ from 6,963 total reviews

Rs.74.00 Rs.76.00

Best price from

Amazon.in

Key Features

Category	Atta
Ingredients	100% MP Sharbati wheat, 0% maida
Purpose	Softer rotis
Weight	1 kg
Price	76.0000

Details

This Aashirvaad Select Atta is made from 100% MP Sharbati wheat and contains 0% maida, making it a healthier choice for your daily rotis and other Indian breads.

Key Features:
- Made from 100% MP Sharbati wheat
- Contains 0% maida
- Ideal for softer rotis

This product is perfect for health-conscious individuals who are looking for an alternative to regular atta that is made from high-quality ingredients.

Pros:
- Made from premium quality wheat
- Contains no maida
- Helps in making softer and fluffier rotis

Cons:
- Slightly more expensive than regular atta options

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% MP Sharbati wheat ensures softer rotis, appealing to health-conscious consumers.	Canalys, FMCG News
Brand Strength	20	18	Aashirvaad is a trusted brand known for quality wheat products in India.	IDC, Euromonitor
Category Momentum	20	15	The demand for premium flours is rising in urban India as consumers seek quality.	Nielsen, Mintel
Price Positioning	20	15	Priced competitively within the premium flour segment, attracting value-seeking buyers.	MarketWatch, Statista
Competition	10	8	Faces competition from other premium brands but holds a strong market position.	Nielsen, Mintel
Use-case Advantage	5	4	Ideal for making softer rotis, catering to traditional Indian cooking needs.	FoodNavigator, Business Standard
Final Market Score	100	80/100 (4.00/5)	Aashirvaad Select Atta excels in quality and brand trust, making it a top choice in premium flours.

Market-Based Score

80/100 (4.00/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 100% MP Sharbati wheat ensures softer rotis, appealing to health-conscious consumers.

Sources: Canalys, FMCG News
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Aashirvaad is a trusted brand known for quality wheat products in India.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for premium flours is rising in urban India as consumers seek quality.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Priced competitively within the premium flour segment, attracting value-seeking buyers.

Sources: MarketWatch, Statista
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Faces competition from other premium brands but holds a strong market position.

Sources: Nielsen, Mintel
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for making softer rotis, catering to traditional Indian cooking needs.

Sources: FoodNavigator, Business Standard

Summary

Aashirvaad Select Atta excels in quality and brand trust, making it a top choice in premium flours.

Quick Compare

Aashirvaad Soft Roti Atta 1kg 1 kg

Rs.76.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Tata Sampann Kabuli Chana Big Size 500g

Rs.114.00

⭐ Reviews Summary

✅ What Users Love

High quality and great taste
Good size and texture for cooking
Natural and unpolished, appealing to health-conscious consumers

⚠️ What to Watch

Higher price compared to polished options
May require longer soaking and cooking time
Occasional issues with packaging integrity

Nutrela Soya Protein 1kg 1 kg

Rs.210.00

⭐ Reviews Summary

✅ What Users Love

High protein content, ideal for vegetarian diets.
Versatile ingredient for various recipes.
Easy to cook and absorbs flavors well.

⚠️ What to Watch

Texture may not appeal to all consumers.
Requires proper soaking and cooking time.
Some users report a slight aftertaste.

Saffola Soya Chunks Protein Boost 1kg

Rs.250.00

⭐ Reviews Summary

✅ What Users Love

High protein content (53%) makes it a great meat substitute.
Tender and juicy texture enhances meal preparation.
Versatile ingredient suitable for various recipes.

⚠️ What to Watch

Some users report a slightly bland taste without seasoning.
Texture may not appeal to all consumers, especially those new to soy products.
Packaging issues reported, including difficulty resealing.

Where to Buy

BigBasket

₹55.00

Same day · ⭐ 4.3/5

Buy

Grofers

₹50.00

2-3 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹60.00

N/A · ⭐ 4.1/5

More Megastore

₹58.00

N/A · ⭐ 4/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	55.00	Same day	4.3/5	Buy Now
Grofers	50.00	2-3 days	4.2/5	Buy Now
Reliance Fresh	60.00	N/A	4.1/5	-
More Megastore	58.00	N/A	4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Aashirvaad Select 100% MP Sharbati Wheat Atta, 0% Maida, Made for Softer Rotis, 1 kg Estimated Delivery: 2-3 days In Stock	Rs.74.00 Rs.76.00 COD	GO TO STORE GO TO STORE
Aashirvaad Select 100% MP Sharbati Wheat Atta, 0% Maida, Made for Softer Rotis, 1 kg Estimated Delivery: 2-3 days In Stock COD

AI Q&A

Is this atta suitable for making other types of Indian bread besides rotis?

This Aashirvaad Select Atta is suitable for making other types of Indian bread besides rotis, as it is made from 100% MP Sharbati wheat and contains 0% maida, making it a versatile choice for various Indian breads.

What is the difference between this atta and regular wheat flour?

The Aashirvaad Select 100% MP Sharbati Wheat Atta differs from regular wheat flour in several ways:

Made from 100% MP Sharbati wheat
Contains 0% maida, making it healthier
Specifically designed for softer rotis
Premium quality ingredients
Slightly more expensive than regular atta

This atta is ideal for health-conscious individuals seeking a better alternative for their daily bread.

How does the absence of maida affect the texture of the rotis?

The absence of maida in Aashirvaad Select 100% MP Sharbati Wheat Atta contributes to a healthier and softer texture in rotis. Key points include:

Made from 100% MP Sharbati wheat
0% maida ensures a healthier choice
Helps in making softer and fluffier rotis

This makes it ideal for health-conscious individuals seeking quality in their daily bread.

Can this flour be used for baking purposes?

Yes, Aashirvaad Select 100% MP Sharbati Wheat Atta can be used for baking purposes. It is made from 100% MP Sharbati wheat, making it suitable for softer rotis and other Indian breads. Key features include:

100% MP Sharbati wheat
0% maida
Ideal for softer rotis

This flour is a healthier choice for baking and is perfect for health-conscious individuals.

Is this product gluten-free?

This product is made from 100% MP Sharbati wheat and contains 0% maida. However, the information regarding whether it is gluten-free is not provided.

What is the recommended storage method for this atta?

The recommended storage method for Aashirvaad Select 100% MP Sharbati Wheat Atta is not provided in the available information. Please refer to the packaging for specific storage instructions.

These answers are curated for this product.