McVities Fibre Digestive Biscuits - 9591g
Smart Rank ⓘ
79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- High fibre content aids digestion
- Wholewheat for added nutrition
- Convenient Super Saver Family Pack
- Ideal tasty, healthy snack for families
Market-Based Score (India)
76/100 (3.80/5)
Good value McVitie's Digestive High Fibre biscuits cater well to the growing demand for healthy snacks in India.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.2★ | 9,067 |
Total / Avg | 4.20★ | 9,067 |
Consensus:
4.20★ from 9,067 total reviews
Key Features
Category | Biscuits |
---|---|
Weight | 959.1g |
Key Features | High fibre content, Wholewheat |
Pros | Delicious taste, Convenient packaging, Good source of fibre |
Cons | Slightly dry texture, High in calories if overconsumed |
Details
Key Features: - High fibre content for better digestion - Made with wholewheat for added nutritional benefits - Super Saver Family Pack for convenience and value
For whom: - Ideal for individuals looking to increase their fibre intake - Suitable for families looking for a tasty and healthy snack option
Pros: - Delicious taste that appeals to both kids and adults - Convenient packaging for easy storage and snacking on-the-go - Good source of fibre for improved digestion and overall health
Cons: - Some may find the texture to be slightly dry compared to regular biscuits - Can be high in calories if consumed in large quantities
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High fiber content and wholewheat align with health-conscious trend | Euromonitor |
Brand Strength | 20 | 18 | Established brand with trust in quality and taste | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for healthy snacks in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced for a family pack offering | Retail360 |
Competition | 10 | 8 | Facing competition from local and international healthy snack brands | Retail Today |
Use-case Advantage | 5 | 5 | Convenient and nutritious snack option for families | Grocery Times |
Final Market Score | 100 | 76/100 (3.80/5) | McVitie's Digestive High Fibre biscuits cater well to the growing demand for healthy snacks in India. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High fiber content and wholewheat align with health-conscious trendSources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with trust in quality and tasteSources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for healthy snacks in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for a family pack offeringSources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from local and international healthy snack brandsSources: Retail Today -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient and nutritious snack option for familiesSources: Grocery Times
Summary
McVitie's Digestive High Fibre biscuits cater well to the growing demand for healthy snacks in India.
Quick Compare

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- High fibre content is beneficial for digestion
- Goodness of wholewheat provides nutritional value
- Super saver family pack offers value for money
⚠️ What to Watch
- Some buyers found the biscuits to be too dry
- Packaging could be improved for better freshness
- Not suitable for individuals with gluten intolerance

Rs.698.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fresh walnut kernels
- Convenient packaging for baking and snacking
- Good value for the quantity provided
⚠️ What to Watch
- Some pieces may be broken or smaller than expected
- Occasional rancidity reported in some batches
- Price may be higher compared to local alternatives

Rs.170.00
⭐ Reviews Summary
✅ What Users Love
- Delicious taste and flavor
- Convenient pack size for snacking
- Good value for money
⚠️ What to Watch
- Some packages arrived damaged
- High sugar content
- Not suitable for individuals with allergies to certain ingredients

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Rich chocolate flavor that satisfies cravings
- Soft and chewy texture, enjoyable to eat
- Convenient packaging for on-the-go snacking
⚠️ What to Watch
- Some find them too sweet for their taste
- Occasional broken cookies in the package
- Higher price point compared to similar products
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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McVitie's Digestive High Fibre biscuits with Goodness of Wholewheat, 959.1g, Super Saver Family Pack Estimated Delivery: 2-3 days
In Stock
|
Rs.159.00 Rs.199.00 COD
|
GO TO STORE GO TO STORE |
McVitie's Digestive High Fibre biscuits with Goodness of Wholewheat, 959.1g, Super Saver Family Pack Estimated Delivery: 2-3 days
In Stock
COD
|