Pillsbury Soft Wheat Atta - 1kg

0 reviews

Smart Rank ⓘ 74/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% whole wheat atta for a healthy diet
Stay soft for up to 6 hours after preparation
Convenient 1kg pack size for easy storage
Affordable price at only 62.0000 INR per pack

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong product with good market fit and competitive pricing in the flour segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	27,253
Total / Avg	4.30★	27,253

Consensus: 4.30★ from 27,253 total reviews

Rs.62.00 Rs.62.00

Best price from

Amazon.in

Key Features

Category	Whole Wheat Atta
Nutritional Value	High
Fiber Content	Rich
Softness Duration	Upto 6 hours
Quality	Superior
Taste	Excellent
Ideal For	Health-conscious families
Price	62.0000

Details

About Product:

Pillsbury Chakki Fresh Whole Wheat Atta is made from 100% whole wheat grains, ensuring high nutritional value and fiber content. It is known for its superior quality and taste, making it a popular choice among households.

Key Features:

- Made from 100% whole wheat grains
- Upto 6 hours of softness
- Rich in fiber and nutrients
- Superior quality and taste

For whom:

Pillsbury Chakki Fresh Whole Wheat Atta is suitable for individuals who prefer a healthier alternative to regular atta. It is ideal for families looking to incorporate more whole wheat in their diet without compromising on taste.

Pros:

- High nutritional value
- Soft and fluffy rotis for up to 6 hours
- Easy to digest

Cons:

- Slightly higher price compared to regular atta brands
- Availability may be limited in certain areas

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features like 100% wheat and softness resonate well with consumers.	Euromonitor
Brand Strength	20	10	Established brand with strong consumer trust in flour category.	Nielsen
Category Momentum	20	15	Growing demand for whole wheat products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whole wheat atta brands.	Kantar
Competition	10	6	Facing competition from local and national brands offering similar products.	IRI
Use-case Advantage	5	5	Versatile atta suitable for various Indian breads and dishes.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive pricing in the flour segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Key features like 100% wheat and softness resonate well with consumers.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with strong consumer trust in flour category.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for whole wheat products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar whole wheat atta brands.

Sources: Kantar
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from local and national brands offering similar products.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile atta suitable for various Indian breads and dishes.

Sources: GfK

Summary

Strong product with good market fit and competitive pricing in the flour segment.

Quick Compare

Pillsbury Soft Wheat Atta - 1kg

Rs.62.00

⭐ Reviews Summary

✅ What Users Love

High quality and 100% pure wheat atta
Maintains softness for up to 6 hours after cooking
Easy to work with for making various Indian breads

⚠️ What to Watch

Some users reported a slightly coarse texture
Price may be higher compared to local brands
Occasional packaging issues leading to spillage

Aashirvaad Whole Wheat Flour 1kg

Rs.0.00

⭐ Reviews Summary

✅ What Users Love

Spacious compartments with deep pouches
Great value for money
Comfortable for office/college/travel

⚠️ What to Watch

Zippers/straps feel less durable than premium brands
Materials look basic/plain
Threads may fray with heavy use

Tata Sampann Fibre Poha - 500g

Rs.48.00

⭐ Reviews Summary

✅ What Users Love

High fiber content promotes digestive health.
Thick texture provides a satisfying bite.
Convenient packaging for easy storage.

⚠️ What to Watch

Some users find it takes longer to cook.
May require additional seasoning for flavor.
Price point is higher compared to other brands.

Vedaka Flour 1kg

Rs.85.00

⭐ Reviews Summary

✅ What Users Love

Fine texture and quality for baking and cooking.
Affordable price compared to other brands.
Consistent performance in recipes.

⚠️ What to Watch

Some users reported a slight aftertaste.
Packaging could be more durable.
Occasional clumping noted in the flour.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pillsbury Chakki Fresh Whole Wheat Atta \| 100% Wheat Atta\| Upto 6 hours of Softness\| 1kg Estimated Delivery: 2-3 days In Stock	Rs.62.00 Rs.62.00 COD	GO TO STORE GO TO STORE
Pillsbury Chakki Fresh Whole Wheat Atta \| 100% Wheat Atta\| Upto 6 hours of Softness\| 1kg Estimated Delivery: 2-3 days In Stock COD