Aashirvaad Organic Atta 5kg
Smart Rank ⓘ
81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- High-quality organic atta for healthy and nutritious meals
- 5kg pack ensures you have an ample supply for your family
- Affordable price for a large quantity of premium atta
- Trusted brand Nature's Superfoods ensures top quality
Market-Based Score (India)
76/100 (3.80/5)
Good value Organic atta with strong brand and competitive pricing
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 5,770 |
Total / Avg | 4.40★ | 5,770 |
Consensus:
4.40★ from 5,770 total reviews
Key Features
Category | Food |
---|---|
Weight | 5kg |
Organic Certification | USDA, India Organic |
Nutrients | High in dietary fiber and essential nutrients |
Ingredients | 100% whole wheat grains |
Usage | Ideal for chapatis, parathas, and other Indian breads |
Chemical Free | No synthetic chemicals or pesticides |
Suitability | Vegetarians, vegans, dietary restrictions |
Details
Nature's Superfoods Aashirvaad Organic Atta is a premium quality organic whole wheat flour that is made completely free from synthetic chemicals and pesticides. It is sourced from the finest organic farms to ensure the highest level of purity and nutrition.
Key Features: - Certified organic by USDA and India Organic - Rich in dietary fiber and essential nutrients - Made from 100% whole wheat grains - Ideal for making chapatis, parathas, and other Indian breads - No synthetic chemicals or pesticides used in cultivation
For whom: This organic atta is perfect for health-conscious individuals who value the quality and purity of their food. It is suitable for vegetarians and vegans, as well as those with dietary restrictions or allergies.
Pros: - High in fiber and nutrients - Organic certification ensures purity and quality - Suitable for a variety of Indian dishes - No synthetic chemicals or pesticides used
Cons: - Can be more expensive than non-organic options - Availability may be limited compared to non-organic brands
Key Features: - Certified organic by USDA and India Organic - Rich in dietary fiber and essential nutrients - Made from 100% whole wheat grains - Ideal for making chapatis, parathas, and other Indian breads - No synthetic chemicals or pesticides used in cultivation
For whom: This organic atta is perfect for health-conscious individuals who value the quality and purity of their food. It is suitable for vegetarians and vegans, as well as those with dietary restrictions or allergies.
Pros: - High in fiber and nutrients - Organic certification ensures purity and quality - Suitable for a variety of Indian dishes - No synthetic chemicals or pesticides used
Cons: - Can be more expensive than non-organic options - Availability may be limited compared to non-organic brands
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Organic certification and quality of the product | FSSAI |
Brand Strength | 20 | 18 | Aashirvaad is a trusted brand in Indian households | Brand Equity |
Category Momentum | 20 | 15 | Organic food trend growing in India | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to other organic flours | Retail360 |
Competition | 10 | 8 | Facing competition from other organic flour brands | GroceryDive |
Use-case Advantage | 5 | 5 | Versatile for making various Indian breads | FoodNavigator |
Final Market Score | 100 | 76/100 (3.80/5) | Organic atta with strong brand and competitive pricing |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Organic certification and quality of the productSources: FSSAI -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Aashirvaad is a trusted brand in Indian householdsSources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Organic food trend growing in IndiaSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to other organic floursSources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other organic flour brandsSources: GroceryDive -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile for making various Indian breadsSources: FoodNavigator
Summary
Organic atta with strong brand and competitive pricing
Quick Compare

Rs.404.00
⭐ Reviews Summary
✅ What Users Love
- High quality organic atta
- Good taste and texture
- Healthy and nutritious option
⚠️ What to Watch
- Expensive compared to non-organic options
- Packaging could be improved
- Some users found it too coarse for certain recipes

Rs.75.00
⭐ Reviews Summary
✅ What Users Love
- High quality and purity of the product
- Good texture and consistency for cooking
- Organic certification appeals to health-conscious consumers
⚠️ What to Watch
- Higher price compared to non-organic alternatives
- Some users report packaging issues
- Limited availability in certain regions

Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- High quality and fresh product
- Good value for money
- Versatile for various recipes
⚠️ What to Watch
- Packaging could be improved for resealability
- Some customers reported inconsistent grain size
- Occasional presence of impurities or stones

Rs.113.00
⭐ Reviews Summary
✅ What Users Love
- High fiber content promotes digestive health.
- Thick texture provides a satisfying meal experience.
- Easy to prepare and versatile for various recipes.
⚠️ What to Watch
- Some users find it less flavorful compared to other brands.
- May require longer cooking time than expected.
- Packaging could be improved for better freshness retention.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Nature's Superfoods Aashirvaad Organic Atta, 5kg Estimated Delivery: 2-3 days
In Stock
|
Rs.404.00 Rs.404.00 COD
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GO TO STORE GO TO STORE |
Nature's Superfoods Aashirvaad Organic Atta, 5kg Estimated Delivery: 2-3 days
In Stock
COD
|