MTR Upma Mix - Quick Breakfast 160g

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a quick and delicious Indian breakfast with MTR Plain Upma Mix
  • Roasted and seasoned semolina for authentic flavor and convenience
  • Ready-to-make mix saves time and effort in the morning rush
  • Convenient 160g pack ideal for a satisfying breakfast on-the-go

Market-Based Score (India)

66/100 (3.30/5)
Decent
MTR Plain Upma Mix holds a strong position in the Indian ready-to-eat breakfast market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 1,630
Total / Avg 4.20★ 1,630
Consensus: 4.20★ from 1,630 total reviews
Rs.62.00 Rs.65.00
Best price from Amazon.in Amazon.in
Key Features
Category Breakfast Mix
Pack Size 160g
Preparation Quick and easy to make
Main Ingredient Roasted and seasoned semolina
Flavor Authentic Indian flavors
Pros Convenient and easy to prepare
Cons May not suit dietary restrictions
Details
This MTR Plain Upma Mix is a convenient and delicious option for a quick breakfast. Made with roasted and seasoned semolina, this mix is easy to prepare and perfect for those busy mornings when you need a satisfying meal in minutes.

Key Features: - Quick and easy to make - Roasted and seasoned semolina for flavor - Ready-to-make Indian breakfast - 160g pack size

For whom: This Upma mix is ideal for anyone looking for a convenient and tasty breakfast option. Whether you're a busy professional, a student rushing to class, or a parent trying to get your family fed before starting the day, this mix is a great choice for a quick and satisfying meal.

Pros: - Convenient and easy to prepare - Delicious and filling - Versatile - can be customized with your favorite toppings or spices - Authentic Indian flavors

Cons: - May not be suitable for those with dietary restrictions or allergies to certain ingredients - Some may find the seasoning too mild and prefer to add more spices for extra flavor.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers quick and easy preparation with authentic flavors. Retail360
Brand Strength 20 10 Established brand known for quality and taste in Indian households. Brand Equity
Category Momentum 20 15 Growing demand for convenient breakfast options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. PriceBaba
Competition 10 6 Facing competition from both local and international ready-to-eat breakfast mixes. GroceryDive
Use-case Advantage 5 5 Addresses the need for a traditional Indian breakfast in a time-efficient manner. FoodNavigator
Final Market Score 100 66/100 (3.30/5) MTR Plain Upma Mix holds a strong position in the Indian ready-to-eat breakfast market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers quick and easy preparation with authentic flavors.
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand known for quality and taste in Indian households.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient breakfast options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: PriceBaba
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local and international ready-to-eat breakfast mixes.
    Sources: GroceryDive
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a traditional Indian breakfast in a time-efficient manner.
    Sources: FoodNavigator
Summary
MTR Plain Upma Mix holds a strong position in the Indian ready-to-eat breakfast market segment.

Quick Compare

MTR Upma Mix - Quick Breakfast 160g
Rs.65.00
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Where to Buy

BigBasket
₹50.00
2-3 days · ⭐ 4.3/5
Buy
Amazon India
₹55.00
2-4 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹60.00
N/A · ⭐ 4/5
-
More Supermarket
₹52.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
50.00 2-3 days 4.3/5 Buy Now
Amazon India
55.00 2-4 days 4.2/5 Buy Now
Reliance Fresh
60.00 N/A 4/5 -
More Supermarket
52.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.62.00 Rs.65.00

GO TO STORE GO TO STORE

MTR Plain Upma Mix - Breakfast Mix | Quick Breakfast | Roasted & Seasoned Semolina | Ready-To-Make Indian Breakfast | 160g

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.62.00 Rs.65.00