Mother Dairy Masala Chach 180ml

0 reviews

Smart Rank ⓘ 74/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Refreshing and flavorful spiced buttermilk in a convenient 180ml carton
Ideal for on-the-go consumption, perfect for a quick and tasty refreshment
Affordably priced at only 15.00, providing great value for a satisfying drink
Manufactured by Mother Dairy, ensuring quality and authenticity in every sip

Market-Based Score (India)

66/100 (3.30/5)

Decent

Mother Dairy Spiced Buttermilk is well-positioned in the growing Indian dairy beverage market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	1,806
Total / Avg	4.30★	1,806

Consensus: 4.30★ from 1,806 total reviews

Rs.15.00 Rs.15.00

Best price from

Amazon.in

Key Features

Category	Beverage
Description	Spiced Buttermilk with Indian spices
Packaging	180ml Carton
Pros	Convenient for on-the-go consumption
Pros	Unique flavor from spices
Pros	Cooling drink for summer
Cons	Not suitable for lactose intolerance
Cons	Spices may be too strong for some

Details

Mother Dairy Spiced Buttermilk is a delicious and refreshing drink made with fresh buttermilk and a blend of aromatic Indian spices. It is the perfect cool and tangy beverage to beat the heat on a hot summer day.

Key Features: - Made with fresh buttermilk - Aromatic blend of Indian spices - Refreshing and cooling drink - Convenient 180ml carton packaging

For whom: - People looking for a refreshing and flavorful beverage - Those who enjoy the unique taste of Indian spices - Great for all age groups

Pros: - Convenient packaging for on-the-go consumption - Delicious blend of spices adds a unique flavor - Cooling and refreshing drink for hot summer days

Cons: - May not be suitable for those with lactose intolerance - Some may find the spices too strong for their liking

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Perfect size and flavor profile for on-the-go refreshment.	Retail Insight
Brand Strength	20	10	Mother Dairy is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for convenient dairy beverages in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from both local and international dairy beverage brands.	Euromonitor
Use-case Advantage	5	5	Addresses the need for a quick and refreshing drink in hot weather.	Retail Gazette
Final Market Score	100	66/100 (3.30/5)	Mother Dairy Spiced Buttermilk is well-positioned in the growing Indian dairy beverage market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Perfect size and flavor profile for on-the-go refreshment.

Sources: Retail Insight
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Mother Dairy is a well-established and trusted brand in India.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient dairy beverages in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: AC Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and international dairy beverage brands.

Sources: Euromonitor
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for a quick and refreshing drink in hot weather.

Sources: Retail Gazette

Summary

Mother Dairy Spiced Buttermilk is well-positioned in the growing Indian dairy beverage market.

Quick Compare

Mother Dairy Masala Chach 180ml

Rs.15.00

⭐ Reviews Summary

✅ What Users Love

Refreshing and flavorful taste
Convenient packaging for on-the-go consumption
Good value for money

⚠️ What to Watch

Some users found the spice level too high
Packaging could be improved for better durability
Limited availability in some regions

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✅ What Users Love

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Where to Buy

BigBasket

₹15.00

1-2 days · ⭐ 4.2/5

Buy

Grofers

₹16.00

2-3 days · ⭐ 4.0/5

Buy

Reliance Fresh

₹17.00

N/A · ⭐ 4.3/5

More Megastore

₹18.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	15.00	1-2 days	4.2/5	Buy Now
Grofers	16.00	2-3 days	4.0/5	Buy Now
Reliance Fresh	17.00	N/A	4.3/5	-
More Megastore	18.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mother Dairy Spiced Buttermilk, Masala Chach, 180ml Carton Estimated Delivery: 2-3 days In Stock	Rs.15.00 Rs.15.00 COD	GO TO STORE GO TO STORE
Mother Dairy Spiced Buttermilk, Masala Chach, 180ml Carton Estimated Delivery: 2-3 days In Stock COD