Mother Dairy Masala Chach 180ml

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Refreshing and flavorful spiced buttermilk in a convenient 180ml carton
  • Ideal for on-the-go consumption, perfect for a quick and tasty refreshment
  • Affordably priced at only 15.00, providing great value for a satisfying drink
  • Manufactured by Mother Dairy, ensuring quality and authenticity in every sip

Market-Based Score (India)

66/100 (3.30/5)
Decent
Mother Dairy Spiced Buttermilk is well-positioned in the growing Indian dairy beverage market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 1,806
Total / Avg 4.30★ 1,806
Consensus: 4.30★ from 1,806 total reviews
Rs.15.00 Rs.15.00
Best price from Amazon.in Amazon.in
Details
Mother Dairy Spiced Buttermilk is a delicious and refreshing drink made with fresh buttermilk and a blend of aromatic Indian spices. It is the perfect cool and tangy beverage to beat the heat on a hot summer day.

Key Features: - Made with fresh buttermilk - Aromatic blend of Indian spices - Refreshing and cooling drink - Convenient 180ml carton packaging

For whom: - People looking for a refreshing and flavorful beverage - Those who enjoy the unique taste of Indian spices - Great for all age groups

Pros: - Convenient packaging for on-the-go consumption - Delicious blend of spices adds a unique flavor - Cooling and refreshing drink for hot summer days

Cons: - May not be suitable for those with lactose intolerance - Some may find the spices too strong for their liking

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Perfect size and flavor profile for on-the-go refreshment. Retail Insight
Brand Strength 20 10 Mother Dairy is a well-established and trusted brand in India. Brand Equity
Category Momentum 20 15 Growing demand for convenient dairy beverages in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. AC Nielsen
Competition 10 6 Facing competition from both local and international dairy beverage brands. Euromonitor
Use-case Advantage 5 5 Addresses the need for a quick and refreshing drink in hot weather. Retail Gazette
Final Market Score 100 66/100 (3.30/5) Mother Dairy Spiced Buttermilk is well-positioned in the growing Indian dairy beverage market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Perfect size and flavor profile for on-the-go refreshment.
    Sources: Retail Insight
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Mother Dairy is a well-established and trusted brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient dairy beverages in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: AC Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local and international dairy beverage brands.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a quick and refreshing drink in hot weather.
    Sources: Retail Gazette
Summary
Mother Dairy Spiced Buttermilk is well-positioned in the growing Indian dairy beverage market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.15.00 Rs.15.00

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Mother Dairy Spiced Buttermilk, Masala Chach, 180ml Carton

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Best price
Rs.15.00 Rs.15.00