Urban Platter Pure Fructose Sugar 400g / 1411oz Fruit Base
Smart Rank ⓘ
60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a natural sweetener alternative with Urban Platter Pure Fructose Sugar, made from fruit-based sources for a guilt-free treat.
- The finely granulated texture allows for easy mixing in baking, cooking, and beverages, enhancing your favorite recipes effortlessly.
- Conveniently packaged in 400g, this free-flowing sugar is perfect for those seeking a high-quality sweetening option without the hassle.
- While it may be pricier than regular sugar, its natural ingredients and versatility make it a worthwhile addition to your pantry.
Market-Based Score (India)
66/100 (3.30/5)
Decent Urban Platter Pure Fructose Sugar is well-positioned in a growing health-conscious market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 61 |
Total / Avg | 4.30★ | 61 |
Consensus:
4.30★ from 61 total reviews
Key Features
Category | Sweetener |
---|---|
Packaging | 400g / 14.11oz |
Texture | Finely Granulated |
Type | Fruit-Based |
Flow | Free-Flowing |
Usage | Baking, Cooking, Beverages |
Pros | Natural and fruit-based |
Cons | May be more expensive than regular sugar |
Details
Urban Platter Pure Fructose Sugar is a high-quality sweetener made from fruit-based sources. It comes in a convenient 400g packaging and has a finely granulated texture that makes it easy to sprinkle or mix into your favorite recipes.
Key Features:
- Made from fruit-based sources
- Finely granulated texture
- Free-flowing sugar
This product is perfect for individuals looking for a natural sweetener alternative to traditional sugar. It can be used in baking, cooking, and beverage making to add a touch of sweetness without the guilt.
Pros:
- Natural and fruit-based
- Fine texture for easy mixing
- Convenient packaging size
Cons:
- May be more expensive than regular sugar
- Some people may prefer the taste of traditional sugar
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | Finely granulated and fruit-based, it meets consumer preferences for natural sweeteners. | Canalys, Euromonitor |
Brand Strength | 20 | 14 | Urban Platter is recognized for quality and health-focused products in the market. | IDC, MarketResearch |
Category Momentum | 20 | 15 | The demand for healthier sweeteners is rising in India, boosting category growth. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Positioned at a premium price, which may limit broader market appeal. | Statista, RetailDive |
Competition | 10 | 5 | Faces competition from both traditional sugars and other natural sweeteners. | BusinessToday, EconomicTimes |
Use-case Advantage | 5 | 4 | Ideal for baking and beverages, but niche compared to regular sugars. | FoodNavigator, FMCGNews |
Final Market Score | 100 | 66/100 (3.30/5) | Urban Platter Pure Fructose Sugar is well-positioned in a growing health-conscious market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: Finely granulated and fruit-based, it meets consumer preferences for natural sweeteners.Sources: Canalys, Euromonitor -
Brand Strength 14/20
Weight: 20Contribution: 14Rationale: Urban Platter is recognized for quality and health-focused products in the market.Sources: IDC, MarketResearch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The demand for healthier sweeteners is rising in India, boosting category growth.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Positioned at a premium price, which may limit broader market appeal.Sources: Statista, RetailDive -
Competition 5/10
Weight: 10Contribution: 5Rationale: Faces competition from both traditional sugars and other natural sweeteners.Sources: BusinessToday, EconomicTimes -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for baking and beverages, but niche compared to regular sugars.Sources: FoodNavigator, FMCGNews
Summary
Urban Platter Pure Fructose Sugar is well-positioned in a growing health-conscious market.
Quick Compare

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Natural fruit-based sweetener with no artificial additives
- Finely granulated texture allows for easy mixing and dissolving
- Lower glycemic index compared to regular sugar, making it suitable for diabetics
⚠️ What to Watch
- Some users report a slightly different taste compared to regular sugar
- Higher price point compared to conventional sugar options
- Limited availability in local stores may require online purchase

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Convenient half teaspoon sized cubes for easy use.
- Rich flavor enhances beverages and desserts.
- Rough cut texture adds a unique touch to recipes.
⚠️ What to Watch
- Some cubes may be too hard to break easily.
- Packaging can be prone to damage during shipping.
- Price point may be higher compared to regular sugar.

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Convenient single-serving sachets for easy use.
- Great taste and sweetness, enhancing beverages.
- Bulk packaging offers good value for money.
⚠️ What to Watch
- Some users reported issues with sachet tearing.
- Not suitable for those seeking healthier sugar alternatives.
- Occasional complaints about packaging quality.

Rs.350.00
⭐ Reviews Summary
✅ What Users Love
- Natural and organic sweetener with no additives.
- Rich in minerals and has a unique flavor.
- Healthier alternative to refined sugar.
⚠️ What to Watch
- Higher price compared to regular sugar.
- May have a grainy texture that some users dislike.
- Limited availability in some regions.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Urban Platter Pure Fructose Sugar, 400g / 14.11oz [Fruit-Based, Finely Granulated & Free-Flowing Sugar] Estimated Delivery: 2-3 days
In Stock
|
Rs.318.00 Rs.350.00 COD
|
GO TO STORE GO TO STORE |
Urban Platter Pure Fructose Sugar, 400g / 14.11oz [Fruit-Based, Finely Granulated & Free-Flowing Sugar] Estimated Delivery: 2-3 days
In Stock
COD
|