Urban Platter Pure Fructose Sugar 400g / 1411oz Fruit Base

0 reviews

Smart Rank ⓘ 60/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a natural sweetener alternative with Urban Platter Pure Fructose Sugar, made from fruit-based sources for a guilt-free treat.
The finely granulated texture allows for easy mixing in baking, cooking, and beverages, enhancing your favorite recipes effortlessly.
Conveniently packaged in 400g, this free-flowing sugar is perfect for those seeking a high-quality sweetening option without the hassle.
While it may be pricier than regular sugar, its natural ingredients and versatility make it a worthwhile addition to your pantry.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter Pure Fructose Sugar is well-positioned in a growing health-conscious market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	61
Total / Avg	4.30★	61

Consensus: 4.30★ from 61 total reviews

Rs.318.00 Rs.350.00

Best price from

Amazon.in

Details

Urban Platter Pure Fructose Sugar is a high-quality sweetener made from fruit-based sources. It comes in a convenient 400g packaging and has a finely granulated texture that makes it easy to sprinkle or mix into your favorite recipes.

Key Features:
- Made from fruit-based sources
- Finely granulated texture
- Free-flowing sugar

This product is perfect for individuals looking for a natural sweetener alternative to traditional sugar. It can be used in baking, cooking, and beverage making to add a touch of sweetness without the guilt.

Pros:
- Natural and fruit-based
- Fine texture for easy mixing
- Convenient packaging size

Cons:
- May be more expensive than regular sugar
- Some people may prefer the taste of traditional sugar

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Finely granulated and fruit-based, it meets consumer preferences for natural sweeteners.	Canalys, Euromonitor
Brand Strength	20	14	Urban Platter is recognized for quality and health-focused products in the market.	IDC, MarketResearch
Category Momentum	20	15	The demand for healthier sweeteners is rising in India, boosting category growth.	Nielsen, Mintel
Price Positioning	20	10	Positioned at a premium price, which may limit broader market appeal.	Statista, RetailDive
Competition	10	5	Faces competition from both traditional sugars and other natural sweeteners.	BusinessToday, EconomicTimes
Use-case Advantage	5	4	Ideal for baking and beverages, but niche compared to regular sugars.	FoodNavigator, FMCGNews
Final Market Score	100	66/100 (3.30/5)	Urban Platter Pure Fructose Sugar is well-positioned in a growing health-conscious market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Finely granulated and fruit-based, it meets consumer preferences for natural sweeteners.

Sources: Canalys, Euromonitor
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and health-focused products in the market.

Sources: IDC, MarketResearch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for healthier sweeteners is rising in India, boosting category growth.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Positioned at a premium price, which may limit broader market appeal.

Sources: Statista, RetailDive
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Faces competition from both traditional sugars and other natural sweeteners.

Sources: BusinessToday, EconomicTimes
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for baking and beverages, but niche compared to regular sugars.

Sources: FoodNavigator, FMCGNews

Summary

Urban Platter Pure Fructose Sugar is well-positioned in a growing health-conscious market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Pure Fructose Sugar, 400g / 14.11oz [Fruit-Based, Finely Granulated & Free-Flowing Sugar] Estimated Delivery: 2-3 days In Stock	Rs.318.00 Rs.350.00 COD	GO TO STORE GO TO STORE
Urban Platter Pure Fructose Sugar, 400g / 14.11oz [Fruit-Based, Finely Granulated & Free-Flowing Sugar] Estimated Delivery: 2-3 days In Stock COD