Bru Aromatic Blend - 100g

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient and easy to prepare instant coffee for busy individuals
Rich and flavorful taste perfect for coffee lovers
Premium blend of Robusta and Arabica beans for high-quality experience
Ideal 100g bag size for convenient storage and travel

Market-Based Score (India)

66/100 (3.30/5)

Decent

Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	16,384
Total / Avg	4.40★	16,384

Consensus: 4.40★ from 16,384 total reviews

Rs.280.00 Rs.300.00

Best price from

Amazon.in

Key Features

Category	Coffee
Blend	Robusta & Arabica
Weight	100 grams
Preparation	Instant
Flavor	Rich & Bold
Convenience	Easy to prepare
Storage	Convenient for travel
Target Audience	Coffee lovers

Details

This premium blend of Robusta and Arabica beans is sourced from South Indian plantations, known for their high-quality coffee. Bru Instant Aromatic Coffee offers a rich and flavorful experience with every sip.

Key Features: - Instant coffee that can be easily prepared by mixing with hot water - Aromatic blend of Robusta and Arabica beans for a bold flavor - 100grams bag that is convenient for storage and travel

For whom: This coffee is perfect for coffee lovers who appreciate a rich and bold flavor profile. It is ideal for busy individuals who want a quick and convenient coffee option without compromising on taste.

Pros: - Convenient and easy to prepare - Rich and flavorful taste - Premium blend of beans for a high-quality coffee experience

Cons: - Some may find the flavor too strong for their liking - Instant coffee may not suit those who prefer freshly brewed coffee

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	8	Balanced blend of Robusta and Arabica beans appeals to South Indian coffee lovers	Livemint, Financial Express
Brand Strength	20	15	Bru is a well-established and trusted coffee brand in India	Economic Times, Hindu Business Line
Category Momentum	20	10	Growing demand for traditional Indian health products	Mint, Business Standard
Price Positioning	20	18	Competitively priced for the premium quality it offers	Business Today, Moneycontrol
Competition	10	10	Facing strong competition from other established coffee brands in India	India Today, CNBC TV18
Use-case Advantage	5	3	Convenient and quick option for making aromatic South Indian coffee	The Hindu
Final Market Score	100	66/100 (3.30/5)	Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 8/25

Weight: 25

Contribution: 8

Rationale: Balanced blend of Robusta and Arabica beans appeals to South Indian coffee lovers

Sources: Livemint, Financial Express
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Bru is a well-established and trusted coffee brand in India

Sources: Economic Times, Hindu Business Line
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for traditional Indian health products

Sources: Mint, Business Standard
Price Positioning 18/20

Weight: 20

Contribution: 18

Rationale: Competitively priced for the premium quality it offers

Sources: Business Today, Moneycontrol
Competition 10/10

Weight: 10

Contribution: 10

Rationale: Facing strong competition from other established coffee brands in India

Sources: India Today, CNBC TV18
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Convenient and quick option for making aromatic South Indian coffee

Sources: The Hindu

Summary

Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.

Quick Compare

Bru Aromatic Blend - 100g

Rs.300.00

⭐ Reviews Summary

✅ What Users Love

Rich and aromatic flavor
Convenient and easy to prepare
Good value for money

⚠️ What to Watch

Some users find it too strong
Packaging could be improved for freshness
Not suitable for those who prefer mild coffee

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Where to Buy

Amazon India

₹150.00

2-3 days · ⭐ 4.3/5

Buy

Big Basket

₹145.00

Same day · ⭐ 4.2/5

Buy

Reliance Fresh

₹155.00

N/A · ⭐ 4/5

More Megastore

₹160.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	150.00	2-3 days	4.3/5	Buy Now
Big Basket	145.00	Same day	4.2/5	Buy Now
Reliance Fresh	155.00	N/A	4/5	-
More Megastore	160.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Bru Instant Aromatic Coffee From South Indian Plantations Premium Blend of Robusta Arabica Beans 100grams Bag In Stock	Rs.280.00 Rs.300.00 COD	GO TO STORE GO TO STORE
Bru Instant Aromatic Coffee From South Indian Plantations Premium Blend of Robusta Arabica Beans 100grams Bag In Stock COD