Godrej No 1 Bathing Soap Kesar Milk Cream Grade 1 Soap Long Lasting Fragrance Combo Pack - 4 Bars of 150g each

About Product: Godrej No 1 Bathing Soap Kesar Milk Cream is a premium quality Grade 1 soap that is known for its long-lasting fragrance. It is enriched with the goodness of Kesar and Milk Cream, leaving your skin feeling soft and nourished after every wash.

Key Features: - Grade 1 soap - Enriched with Kesar and Milk Cream - Long-lasting fragrance - Leaves skin feeling soft and nourished

For whom: This soap is suitable for all skin types and is especially beneficial for those looking for a soap that not only cleanses but also moisturizes their skin.

Pros: - Luxurious fragrance - Moisturizing properties - Long-lasting soap bars

Cons: - Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kesar and milk cream formulation aligns with consumer preference for natural ingredients.	Hindu Business Line, Financial Express
Brand Strength	20	15	Godrej No 1 is a well-established and trusted brand in India.	Economic Times, Livemint
Category Momentum	20	10	Strong growth in the bathing soap category in the Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium bathing soaps in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established soap brands offering similar benefits.	India Today, Moneycontrol
Use-case Advantage	5	5	Long-lasting fragrance appeals to consumers seeking a refreshing bathing experience.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Godrej No 1 Bathing Soap Kesar Milk Cream Grade 1 Soap offers a competitive blend of natural ingredients and fragrance in the premium soap segment.

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