Go Lassi Refresh 180ml 180 ml

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Go Lassi Refresh 180ml 180 ml
Smart Rank ⓘ 73/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned dairy alternative with strong brand and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 402
Total / Avg 4.00★ 402
Consensus: 4.00★ from 402 total reviews
Rs.25.00 Rs.25.00
Best price from Amazon.in Amazon.in
Details
Description: Fresh and creamy yogurt-based drink with a hint of sweetness from natural flavors like mango, strawberry, or rose.

Key Features: - Made with real yogurt for a rich and tangy flavor - Refreshing alternative to sugary drinks - Packed with probiotics for good gut health

For whom: Ideal for those looking for a delicious and healthy drink option that satisfies cravings for something sweet and creamy.

Pros: - Authentic flavor that tastes homemade - Convenient size for on-the-go enjoyment - Nutrient-rich with probiotics for added health benefits

Cons: - Limited flavor options compared to other brands - May be too tangy for those who prefer sweeter drinks

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-suited size and packaging for convenient consumption. Euromonitor
Brand Strength 20 18 Established brand with strong consumer trust and loyalty. Nielsen
Category Momentum 20 15 Growing demand for dairy alternatives in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 8 Facing moderate competition from local and international brands. IRI
Use-case Advantage 5 5 Offers unique flavors not easily found in competitors' products. Kantar
Final Market Score 100 76/100 (3.80/5) Well-positioned dairy alternative with strong brand and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-suited size and packaging for convenient consumption.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with strong consumer trust and loyalty.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for dairy alternatives in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and international brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers unique flavors not easily found in competitors' products.
    Sources: Kantar
Summary
Well-positioned dairy alternative with strong brand and competitive pricing.

Price Comparison

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Amazon.in More Detail

Rs.25.00 Rs.25.00

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Go Lassi, 180 ml

Estimated Delivery: 2-3 days
In Stock COD

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