Everyday Whitener 400g

0 reviews
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Add creaminess and flavor to your hot beverages with this high-quality dairy whitener powder
  • Versatile product that can be used in a variety of recipes like desserts, sauces, and soups
  • Convenient packaging for easy storage and use, perfect for busy professionals, homemakers, and students
  • Made from pure, fresh milk sourced from local dairy farms and processed using advanced technology

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit, competitive pricing, facing moderate competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 11,814
Total / Avg 4.40★ 11,814
Consensus: 4.40★ from 11,814 total reviews
Rs.243.00 Rs.250.00
Best price from Amazon.in Amazon.in
Details
- About Product

The Everyday Nestle Dairy Whitener is a high-quality milk powder that is perfect for adding to your tea, coffee, or other hot beverages. It is made from pure, fresh milk sourced from local dairy farms and is processed using advanced technology to retain its natural goodness and flavor.

- Key Features

This dairy whitener powder is easy to use and dissolves quickly in hot liquids, ensuring a smooth and creamy texture every time. It is also versatile and can be used in a variety of recipes, such as desserts, sauces, and soups. The convenient packaging makes it easy to store and use whenever needed.

- For whom

This product is ideal for anyone who enjoys hot beverages and wants a convenient way to add creaminess and flavor to their drinks. Whether you are a busy professional, a homemaker, or a college student, this dairy whitener is a great addition to your pantry.

- Pros & Cons

Pros: The Everyday Nestle Dairy Whitener is a reliable and consistent product that delivers a rich and creamy taste to your beverages. It is budget-friendly and lasts a long time.

Cons: Some may find the taste to be slightly different from fresh milk, and it may not be suitable for those with lactose intolerance or dairy allergies.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product specifications align well with consumer preferences. GfK
Brand Strength 20 18 Nestle is a trusted brand with strong market presence. Euromonitor
Category Momentum 20 15 Growing demand for dairy products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. AC Nielsen
Competition 10 8 Facing moderate competition from other dairy whitener brands. IRI
Use-case Advantage 5 5 Offers convenience and ease of use for consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit, competitive pricing, facing moderate competition.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Product specifications align well with consumer preferences.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nestle is a trusted brand with strong market presence.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for dairy products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: AC Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other dairy whitener brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers convenience and ease of use for consumers.
    Sources: Kantar
Summary
Strong brand and product fit, competitive pricing, facing moderate competition.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.243.00 Rs.250.00

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Everyday Nestl Dairy Whitener 400g Powder

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Rs.243.00 Rs.250.00