Gillette Charcoal Pre Shave Foam 196g - Shaving Cream for Men

This Gillette Pre Shave foam Charcoal is a specially formulated pre-shave foam that helps to prepare your skin for a closer and more comfortable shave. It contains activated charcoal which helps to absorb impurities and excess oil, leaving your skin feeling clean and refreshed.

Key Features: - Contains activated charcoal for a deep clean - Prepares skin for a closer shave - Helps to absorb impurities and excess oil - Leaves skin feeling refreshed and smooth

For whom: This pre-shave foam is suitable for all skin types, but is especially beneficial for those with oily or combination skin. It is ideal for anyone looking to achieve a smoother and more comfortable shave.

Pros: - Deep cleansing properties of activated charcoal - Helps to prepare skin for a closer and more comfortable shave - Suitable for all skin types - Leaves skin feeling refreshed and smooth

Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal-infused pre-shave foam is a trending feature in men's grooming.	Nielsen
Brand Strength	20	18	Gillette is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established shaving cream brands.	IRI
Use-case Advantage	5	5	Effective pre-shave foam for a smooth shaving experience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Gillette Charcoal Pre Shave Foam well in the Indian men's grooming market.

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