Gillette Moisturizing Pre-Shave Gel 60g Tube

This Gillette Moisturising Pre Shave Gel comes in a convenient tube of 60g, making it easy to use and carry around.

Key Features:
- Provides moisturisation for smoother shaving
- Helps prepare the skin for a comfortable shave
- Can be used with any razor

For whom:
This pre shave gel is suitable for men who want a smooth and comfortable shaving experience.

Pros:
- Moisturises the skin for a smoother shave
- Helps to prevent irritation and razor burn
- Easy to use and travel-friendly packaging

Cons:
- Some users may prefer a different scent
- May not provide enough lubrication for very sensitive skin conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moisturizing pre-shave gel meets consumer preference for skin care benefits.	Nielsen
Brand Strength	20	10	Gillette is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other established brands offering similar products.	Statista
Use-case Advantage	5	5	Addresses the need for a smooth shaving experience with added moisture.	Kantar
Final Market Score	100	66/100 (3.30/5)	Gillette Moisturizing Pre-Shave Gel 60g Tube holds a strong position in the growing men's grooming market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—