Gillette Men Pro Fresh After Shave Splash Icy Cool Liquid 50ml, White - For a Refreshing Post-Shave Experience

The Gillette Men Pro Fresh After Shave Splash is a refreshing and invigorating liquid that helps soothe and hydrate skin after shaving. Its icy cool formula leaves a clean and fresh feeling, perfect for finishing off your grooming routine.

Key Features: - Icy cool sensation - Hydrating formula - Soothes skin after shaving - Leaves a clean and fresh feeling

For whom: This after shave splash is ideal for men who want to take care of their skin after shaving and enjoy a cool and refreshing sensation.

Pros: - Refreshing and invigorating - Hydrates skin - Soothes post-shave irritation - Leaves a clean and fresh feeling

Cons: - Some may find the icy cool sensation too intense - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a cooling sensation post-shave, aligning with consumer preferences.	Kantar
Brand Strength	20	18	Gillette is a trusted brand with strong market presence.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established aftershave brands in India.	IRI
Use-case Advantage	5	5	Provides a refreshing experience after shaving, enhancing user satisfaction.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Gillette Men Pro Fresh well in the Indian men's grooming market.

Factor	Rating (out of 5)	Notes
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