Giffy Active Salt Lemon Liquid Dish Wash Gel - 2x Faster Tough Grease Removal, Natural Fragrance, Odor Elimination, Easy Lather, No Residue, Hand Safe - 750 ml

Giffy Liquid Dish Wash Gel with Active Salt Lemon is a powerful dishwashing solution that is designed to easily remove tough grease and grime from your dishes. The added active salt and lemon provide a natural fragrance, leaving your dishes smelling fresh and clean.

Key Features: - 2x Faster Tough Grease Removal - Natural Fragrance with Active Salt and Lemon - Removes Odour and Leaves No White Residues - Easy Lather and Rinse Off - Hand Safe Formula - Comes in a convenient 750 ml bottle

This dishwashing gel is suitable for anyone looking for a quick and effective way to clean their dishes without leaving behind any unpleasant odors or residues. Its gentle formula is safe for hands, making it ideal for use by anyone in the household.

Pros: - Effective at removing tough grease - Leaves dishes smelling fresh - Easy to rinse off and leaves no residues - Gentle on hands Cons: - Some may find the lemon fragrance too strong - May not be suitable for those with sensitive skin

Overall, Giffy Liquid Dish Wash Gel with Active Salt Lemon is a great choice for anyone looking for a powerful and convenient dishwashing solution that will leave their dishes sparkling clean.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features like tough grease removal and natural fragrance align with consumer preferences.	AC Nielsen
Brand Strength	20	15	Established brand with a reputation for quality household cleaning products.	Brand Equity
Category Momentum	20	10	Growing demand for eco-friendly dishwashing products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established brands and local players offering similar products.	Business Today
Use-case Advantage	5	5	Effective for daily dishwashing needs, providing value for money.	Grocery Trends
Final Market Score	100	66/100 (3.30/5)	Strong product positioning with competitive pricing and key features for Indian consumers.

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