GC Tooth Mousse Vanilla 40G 35Ml for Plaque Softening and Prevention

About Product: GC Tooth Mousse Vanilla is a dental product specifically designed to help remineralize and strengthen teeth. It comes in a delicious vanilla flavor that makes it enjoyable to use for both children and adults alike.

Key Features: This product contains CPP-ACP (Recaldent) which is a special milk-derived protein that helps to remineralize tooth enamel and protect against acid erosion. It also helps to reduce sensitivity and strengthen teeth.

For whom: GC Tooth Mousse Vanilla is suitable for individuals of all ages who are looking to improve the health of their teeth. It is especially beneficial for those with sensitive teeth, enamel erosion, or a high risk of cavities.

Pros & Cons: Pros: - Delicious vanilla flavor makes it easy to incorporate into daily oral care routine - Helps to remineralize and strengthen teeth - Reduces sensitivity and protects against acid erosion Cons: - Some may find the consistency of the product to be a bit thick - Can be a bit pricey compared to traditional toothpaste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique vanilla flavor and effective plaque prevention features.	Dentistry Today
Brand Strength	20	10	Established brand reputation in dental care sector.	Brand Equity
Category Momentum	20	15	Growing demand for oral health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from similar dental care products.	Indian Dental Association
Use-case Advantage	5	5	Addresses specific need for plaque softening and prevention.	Dental Tribune
Final Market Score	100	66/100 (3.30/5)	Well-positioned dental care product with unique features in a growing market.

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