Garnier Black Naturals Natural Brown Hair Color Crème, 100% Grey Coverage, Softening and Increased Shine, 4.0 - 20g/20ml

This Garnier Hair Colouring Crème is specifically formulated for 100% grey coverage, offering a softening effect and increased shine. Its Black Naturals shade in Natural Brown is perfect for achieving a natural look with depth and richness.

Key features of this product include its long-lasting formula, easy application process, and nourishing ingredients that promote healthy hair. The crème also provides a vibrant color result that looks natural and blends seamlessly with your existing hair color.

This hair coloring crème is suitable for those looking to cover grey hair completely while also adding softness and shine to their hair. It is ideal for individuals who want a natural and subtle change in hair color.

Pros: - 100% grey coverage - Softens and adds shine to the hair - Long-lasting color - Easy application process Cons: - May require touch-ups after a few weeks - Some users may experience slight fading over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage and additional benefits like softening and increased shine.	GfK
Brand Strength	20	18	Garnier is a well-established brand with strong recognition in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	0	Intense competition in the hair color segment with multiple players offering similar products.	IRI
Use-case Advantage	5	3	Addresses the specific need for natural-looking hair color with grey coverage.	Kantar
Final Market Score	100	66/100 (3.30/5)	Garnier Black Naturals Natural Brown Hair Color Crème is well-positioned in the Indian market with its strong brand and competitive pricing.

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