Friends Overnight Adult Diapers Tape Style 30 Count Large with Odor Lock Unisex Leakproof Absorbent Core Waist Size 32-68 inches (83-152 cm)

About Product:

Friends Overnight Adult Diapers are designed for maximum comfort and protection during nighttime use. With a tape-style closure, these diapers are easy to put on and take off. The odour-lock technology ensures that any unwanted smells are kept at bay, keeping you feeling fresh throughout the night.

Key Features:

- Odour lock technology
- Leakproof and anti-bacterial absorbent core
- Tape style closure for a secure fit
- Waist size fits 32"-68" (59-84 inch, 83-152 cm)

For Whom:

Friends Overnight Adult Diapers are ideal for seniors, individuals with incontinence issues, or anyone who needs extra protection and comfort during the night. These diapers provide peace of mind and allow for a restful night's sleep without any interruptions.

Pros:

- High absorbency
- Comfortable fit
- Odour control
- Easy to use

Cons:

- May feel bulky for some users
- Tape closure might lose its stickiness after multiple uses
- Limited size options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers odor lock, leakproof core, and wide waist size range.	Product Brochure
Brand Strength	20	15	Well-known brand with positive consumer reviews.	Consumer Reports
Category Momentum	20	10	Growing demand for adult diapers in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	6	Facing competition from other established brands in the segment.	MarketWatch
Use-case Advantage	5	5	Tailored for overnight use with high absorbency.	Healthline
Final Market Score	100	66/100 (3.30/5)	Competitively priced adult diapers with strong brand and features.

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