Freshwrapp Aluminium Foil 50g (2 Rolls of 25g) - Buy 1 Get 1 Free

Freshwrapp Aluminium Foil is a versatile kitchen essential that helps in food preservation, grilling, and baking. It is known for its durability and ability to retain the freshness of food for a longer period of time.

Key Features: - 50g pack size - Each foil is 33cm x 17g - Buy 1 Get 1 Free offer - Strong and durable quality

This product is suitable for anyone who loves to cook and wants to keep their food fresh for longer. It is ideal for households, small restaurants, catering services, and even for outdoor picnics and barbecues.

Pros: - Keeps food fresh for longer - Versatile for various cooking methods - Durable and high-quality material - Economical with Buy 1 Get 1 Free offer

Cons: - May tear easily if not handled carefully - Limited size options for different cooking needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and quantity for Indian households, suitable for daily use.	Retail360
Brand Strength	20	10	Established brand with strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for convenient food storage solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced especially with the 'Buy 1 Get 1 Free' offer.	PriceBaba
Competition	10	6	Facing competition from local and international brands offering similar products.	Business Standard
Use-case Advantage	5	5	Versatile usage scenarios for cooking, storing, and wrapping food items.	FoodNavigator
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand presence and competitive pricing.

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