FOXWHEEL? 4MM Thick, Light Weight with Anti-Slip Dual Side Embossed Yoga Mat with Carrying Strap For Men aand Women (4MM, Grey)

About Product: The FOXWHEEL yoga mat is designed to provide a comfortable and supportive surface for your yoga practice. It is 4mm thick, making it ideal for both beginners and advanced practitioners. The mat is also lightweight and easy to carry, making it perfect for taking to and from the studio or gym.

Key Features: - 4mm thickness for cushioning and support - Anti-slip dual side embossed surface for stability and grip - Comes with a carrying strap for easy transportation - Suitable for men and women of all levels of experience - Available in a stylish grey color

For whom: The FOXWHEEL yoga mat is perfect for both men and women who are looking for a high-quality mat to enhance their yoga practice. Whether you are a beginner or advanced practitioner, this mat will provide the support and stability you need to take your practice to the next level.

Pros: - Lightweight and easy to carry - Provides cushioning and support for joints - Anti-slip surface for stability during poses - Stylish design in a neutral grey color

Cons: - May be too thin for those who prefer extra cushioning - Some users may find the embossed texture uncomfortable - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	4mm thickness and anti-slip feature align with market preferences.	Times of India, The Hindu
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon India, Flipkart
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	NDTV, Moneycontrol
Competition	10	6	Facing competition from other established yoga mat brands.	Business Today
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Livemint
Final Market Score	100	66/100 (3.30/5)	FOXWHEEL 4MM Yoga Mat offers a balanced mix of features and pricing for the growing Indian fitness market.

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