FoxTale Exfoliating Face Toner - 5% Lactic Acid for Gentle Pore Tightening and Exfoliation - Alcohol-Free, 150 ml - for Glowing Skin, All Skin Types - Men and Women

Foxtale Exfoliating Face Toner is a powerful yet gentle exfoliating toner that is designed to refine pores and promote glowing skin. Formulated with 5% Lactic Acid, this toner effectively removes dead skin cells, unclogs pores, and evens out skin tone.

Key Features: - Contains 5% Lactic Acid for gentle exfoliation - Alcohol-free formula - Suitable for all skin types - Helps tighten pores and promote glowing skin

For whom: Foxtale Exfoliating Face Toner is suitable for both men and women with all skin types. Whether you have oily, dry, sensitive, or combination skin, this toner can help improve your skin texture and overall appearance.

Pros: - Gentle exfoliation for smoother skin - Helps tighten pores - Alcohol-free formula is gentle on the skin - Suitable for all skin types

Cons: - May cause slight tingling sensation for sensitive skin types - Should be followed up with sunscreen during daytime use to prevent sun sensitivity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lactic acid content and alcohol-free formula align with current skincare trends.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other established skincare brands.	Nielsen
Use-case Advantage	5	5	Addresses common skin concerns for both men and women.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium face toner with strong brand and feature fit.

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