Fortune SOYA Chunks 1kg Pouch - Pack of 10

- Fortune SOYA Chunks are a great source of protein and can be used in a variety of dishes such as curries, stir-fries, and salads. They are a healthy meat substitute for vegetarians and vegans.

- Key features of these Fortune SOYA Chunks include their high protein content, low fat content, and convenience of use. They are easy to cook and can be seasoned with a variety of flavors to suit different tastes.

- This product is ideal for individuals looking to increase their protein intake, especially those following a vegetarian or vegan diet. It is also suitable for anyone looking for a healthy and versatile ingredient to add to their meals.

- Pros of Fortune SOYA Chunks include their long shelf life, versatility in cooking, and nutritional benefits. They are also affordable and widely available in most grocery stores.

- Cons of this product may include a slightly chewy texture if not cooked properly and a mild bean-like taste that may not appeal to everyone's palate. Some individuals may also have allergies to soy products, so it is important to check for any sensitivities before consuming.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soya chunks are popular among health-conscious consumers for their high protein content.	Euromonitor
Brand Strength	20	10	Fortune is a trusted brand with a strong presence in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both local and international brands offering similar products.	Business Standard
Use-case Advantage	5	5	Versatile product suitable for various recipes and dietary preferences.	Grocery Times
Final Market Score	100	66/100 (3.30/5)	Fortune SOYA Chunks 1kg Pouch - Pack of 10 is well-positioned in the growing plant-based protein segment in India.

Factor	Rating (out of 5)	Notes
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