Forest Essentials Ayurvedic Hair Conditioner Bhringraj Shikakai Nourishing Conditioner for Smooth Shiny Hair Sulphate Paraben Free

Forest Essentials Ayurvedic Hair Conditioner Bhringraj Shikakai Nourishing Conditioner for Smooth Shiny Hair Sulphate Paraben Free

Forest Essentials Ayurvedic Hair Conditioner Bhringraj Shikakai Nourishing Conditioner is a luxurious hair care product made with natural ingredients and traditional Ayurvedic formulations.

Key Features: - Contains Bhringraj and Shikakai to nourish and strengthen hair - Sulphate and paraben-free formula - Leaves hair smooth, shiny, and manageable - Infused with natural herbs and botanical extracts

For whom: This conditioner is suitable for all hair types, especially those looking for a natural and gentle product to nourish their hair.

Pros: - Natural ingredients - Nourishing and strengthening properties - Sulphate and paraben-free - Leaves hair smooth and shiny

Cons: - May be expensive compared to other conditioners - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and paraben-free formula aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Forest Essentials is a well-established premium brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Priced higher than average, limiting mass-market appeal.	Retail360
Competition	10	8	Facing competition from both premium and natural hair conditioner brands.	Business Today
Use-case Advantage	5	5	Addresses the need for nourishing hair care solutions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing natural hair care segment.

Factor	Rating (out of 5)	Notes
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