Express Cranberry Crunch 500g
Smart Rank ⓘ
52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy a delicious and crunchy breakfast with Express Foods Cranberry Granola, made from whole grain oats and crispy almonds.
- Packed with sweet cranberries and a touch of honey, this granola offers a satisfying flavor while being high in fiber and protein.
- Perfect for busy mornings, this 500g pack provides a convenient and nutritious meal option for health-conscious individuals.
- Fuel your day with antioxidants and energy from this wholesome granola, designed to keep you full and satisfied throughout the morning.
Market-Based Score (India)
66/100 (3.30/5)
Decent Express Foods Cranberry Granola offers a healthy option but faces stiff competition in the breakfast cereal market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.2★ | 24 |
Total / Avg | 3.20★ | 24 |
Consensus:
3.20★ from 24 total reviews
Key Features
Category | Food |
---|---|
Weight | 500g |
Ingredients | Whole grain oats, almonds, cranberries, honey |
Nutritional Benefits | High in fiber, protein, antioxidants |
Usage | Breakfast or snack |
Pros | Delicious taste, crunchy texture, energy source |
Cons | May be too sweet for some |
Details
About Product:
Express Foods Cranberry Granola is a delicious and crunchy breakfast option that is packed with nutritious ingredients. This 500g pack is perfect for anyone looking for a wholesome and satisfying meal to start their day.
Key Features: This granola is made with whole grain oats, crispy almonds, sweet cranberries, and a touch of honey for added sweetness. It is high in fiber, protein, and antioxidants, making it a great choice for a balanced breakfast or snack.
For whom: Express Foods Cranberry Granola is suitable for anyone looking for a convenient and healthy breakfast option. It is great for busy individuals who need a quick and easy meal on the go, as well as for health-conscious individuals who want to fuel their day with nutritious ingredients.
Pros & Cons: One of the main pros of this granola is its delicious taste and crunchy texture. It is also a great source of energy and can help keep you full and satisfied throughout the morning. However, some may find the sweetness level to be a bit high for their liking, so it may not be suitable for those who prefer a less sweet breakfast option.
In conclusion, Express Foods Cranberry Granola is a tasty and nutritious choice for anyone looking for a convenient and satisfying breakfast option. Whether you enjoy it on its own or with yogurt and fruit, this granola is sure to be a hit with your taste buds.
Key Features: This granola is made with whole grain oats, crispy almonds, sweet cranberries, and a touch of honey for added sweetness. It is high in fiber, protein, and antioxidants, making it a great choice for a balanced breakfast or snack.
For whom: Express Foods Cranberry Granola is suitable for anyone looking for a convenient and healthy breakfast option. It is great for busy individuals who need a quick and easy meal on the go, as well as for health-conscious individuals who want to fuel their day with nutritious ingredients.
Pros & Cons: One of the main pros of this granola is its delicious taste and crunchy texture. It is also a great source of energy and can help keep you full and satisfied throughout the morning. However, some may find the sweetness level to be a bit high for their liking, so it may not be suitable for those who prefer a less sweet breakfast option.
In conclusion, Express Foods Cranberry Granola is a tasty and nutritious choice for anyone looking for a convenient and satisfying breakfast option. Whether you enjoy it on its own or with yogurt and fruit, this granola is sure to be a hit with your taste buds.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The product offers healthy ingredients appealing to the target market's preferences. | MarketResearch, Euromonitor |
Brand Strength | 20 | 10 | Express Foods is a growing brand but lacks the recognition of major competitors. | Nielsen, BrandZ |
Category Momentum | 20 | 15 | Breakfast cereals are increasingly popular among health-conscious consumers in India. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is competitive but not the lowest in the segment, affecting accessibility. | IDC, Statista |
Competition | 10 | 9 | Strong competition from established brands makes market penetration challenging. | Nielsen, MarketWatch |
Use-case Advantage | 5 | 4 | Ideal for quick breakfasts, but limited in versatility compared to other options. | ConsumerReports, FMCGNews |
Final Market Score | 100 | 66/100 (3.30/5) | Express Foods Cranberry Granola offers a healthy option but faces stiff competition in the breakfast cereal market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The product offers healthy ingredients appealing to the target market's preferences.Sources: MarketResearch, Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Express Foods is a growing brand but lacks the recognition of major competitors.Sources: Nielsen, BrandZ -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Breakfast cereals are increasingly popular among health-conscious consumers in India.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but not the lowest in the segment, affecting accessibility.Sources: IDC, Statista -
Competition 9/10
Weight: 10Contribution: 9Rationale: Strong competition from established brands makes market penetration challenging.Sources: Nielsen, MarketWatch -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for quick breakfasts, but limited in versatility compared to other options.Sources: ConsumerReports, FMCGNews
Summary
Express Foods Cranberry Granola offers a healthy option but faces stiff competition in the breakfast cereal market.
Quick Compare

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Great taste with a perfect balance of sweetness and tartness.
- High-quality ingredients, including real cranberries and oats.
- Versatile for use in breakfast, snacks, or baking.
⚠️ What to Watch
- Some customers find it too sweet for their preference.
- Packaging issues reported, such as difficulty resealing.
- Higher price point compared to other granola options.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High protein content, great for fitness enthusiasts
- Delicious taste with a variety of flavors
- Convenient packaging for easy storage and use
⚠️ What to Watch
- Higher price compared to other granola options
- Some customers find it too sweet
- Texture may be too crunchy for some preferences

Rs.550.00
⭐ Reviews Summary
✅ What Users Love
- High in iron and fiber, promoting health benefits.
- Naturally cholesterol-free, appealing to health-conscious consumers.
- Convenient mix of dry fruits, nuts, and seeds for a quick breakfast.
⚠️ What to Watch
- Some customers find the price to be on the higher side.
- Taste may not appeal to everyone; some prefer sweeter options.
- Packaging issues reported, such as difficulty resealing.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Nutritious ingredients that are healthy for babies
- Easy to prepare and convenient for busy parents
- Good taste that appeals to children
⚠️ What to Watch
- Higher price point compared to similar products
- Some users reported a gritty texture
- Limited flavor variety available
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Express Foods Cranberry Granola, 500g Estimated Delivery: 2-3 days
In Stock
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Rs.420.00 Rs.0.00 COD
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GO TO STORE GO TO STORE |
Express Foods Cranberry Granola, 500g Estimated Delivery: 2-3 days
In Stock
COD
|