Express Protein Granola 1kg
Smart Rank ⓘ
53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Start your day with Express Foods Protein Power Granola, a nutritious breakfast packed with protein and fiber for lasting energy.
- Enjoy a delicious blend of whole grain oats, nuts, and seeds, providing a satisfying crunch and a hint of sweetness in every bite.
- Perfect for fitness enthusiasts and those on a plant-based diet, this granola offers a convenient and healthy snack option anytime.
- Versatile enough to be enjoyed on its own or as a topping for yogurt and smoothie bowls, making it a great addition to your meals.
Market-Based Score (India)
66/100 (3.30/5)
Decent A solid choice in a growing segment, but faces stiff competition and brand challenges.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.7★ | 24 |
Total / Avg | 3.70★ | 24 |
Consensus:
3.70★ from 24 total reviews
Key Features
Category | Granola |
---|---|
Weight | 1kg |
Protein | High |
Fiber | Rich |
Ingredients | Whole grain oats, nuts, seeds |
Preservatives | None |
Usage | Breakfast, snack, topping |
Diet | Plant-based, vegetarian |
Details
Express Foods Protein Power Granola is a nutritious and delicious breakfast option packed with protein and fiber. Made with whole grain oats, nuts, seeds, and a hint of sweetness, this granola provides a satisfying and energy-boosting start to your day.
Key Features: - High protein content for muscle recovery and satiety - Rich in fiber for digestive health - Made with natural ingredients and no added preservatives - Versatile snack option for on-the-go or as a topping for yogurt or smoothie bowls
For whom: - Fitness enthusiasts looking for a high-protein breakfast option - Those seeking a convenient and nutritious snack for any time of day - Individuals following a plant-based or vegetarian diet
Pros: - Great source of protein and fiber - Delicious flavor and satisfying crunch - Versatile for various meal options - Convenient and easy to store
Cons: - May be high in calories for some individuals - Can be expensive compared to other breakfast options
Key Features: - High protein content for muscle recovery and satiety - Rich in fiber for digestive health - Made with natural ingredients and no added preservatives - Versatile snack option for on-the-go or as a topping for yogurt or smoothie bowls
For whom: - Fitness enthusiasts looking for a high-protein breakfast option - Those seeking a convenient and nutritious snack for any time of day - Individuals following a plant-based or vegetarian diet
Pros: - Great source of protein and fiber - Delicious flavor and satisfying crunch - Versatile for various meal options - Convenient and easy to store
Cons: - May be high in calories for some individuals - Can be expensive compared to other breakfast options
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High protein content aligns well with consumer demand for healthy breakfast options. | Mintel, IDC |
Brand Strength | 20 | 10 | Express Foods is recognized but not a market leader in the cereal segment. | Nielsen, Euromonitor |
Category Momentum | 20 | 15 | The breakfast cereal category is growing rapidly in India due to health trends. | Nielsen, Mintel |
Price Positioning | 20 | 10 | Pricing is competitive but slightly higher than mass-market alternatives. | MarketWatch, Statista |
Competition | 10 | 7 | Strong competition from established brands in the protein granola space. | MarketWatch, IDC |
Use-case Advantage | 5 | 4 | Ideal for health-conscious consumers seeking quick breakfast solutions. | Nielsen, Euromonitor |
Final Market Score | 100 | 66/100 (3.30/5) | A solid choice in a growing segment, but faces stiff competition and brand challenges. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High protein content aligns well with consumer demand for healthy breakfast options.Sources: Mintel, IDC -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Express Foods is recognized but not a market leader in the cereal segment.Sources: Nielsen, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: The breakfast cereal category is growing rapidly in India due to health trends.Sources: Nielsen, Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Pricing is competitive but slightly higher than mass-market alternatives.Sources: MarketWatch, Statista -
Competition 7/10
Weight: 10Contribution: 7Rationale: Strong competition from established brands in the protein granola space.Sources: MarketWatch, IDC -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for health-conscious consumers seeking quick breakfast solutions.Sources: Nielsen, Euromonitor
Summary
A solid choice in a growing segment, but faces stiff competition and brand challenges.
Quick Compare

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- High protein content, great for fitness enthusiasts
- Delicious taste with a variety of flavors
- Convenient packaging for easy storage and use
⚠️ What to Watch
- Higher price compared to other granola options
- Some customers find it too sweet
- Texture may be too crunchy for some preferences

Rs.550.00
⭐ Reviews Summary
✅ What Users Love
- High in iron and fiber, promoting health benefits.
- Naturally cholesterol-free, appealing to health-conscious consumers.
- Convenient mix of dry fruits, nuts, and seeds for a quick breakfast.
⚠️ What to Watch
- Some customers find the price to be on the higher side.
- Taste may not appeal to everyone; some prefer sweeter options.
- Packaging issues reported, such as difficulty resealing.

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Nutritious ingredients that are healthy for babies
- Easy to prepare and convenient for busy parents
- Good taste that appeals to children
⚠️ What to Watch
- Higher price point compared to similar products
- Some users reported a gritty texture
- Limited flavor variety available

Rs.0.00
⭐ Reviews Summary
✅ What Users Love
- Nutritious blend with essential vitamins and minerals
- Convenient travel-friendly packaging
- No added sugars, salts, or preservatives
⚠️ What to Watch
- Some babies may not like the taste
- Texture may be too coarse for younger infants
- Higher price point compared to similar products
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Express Foods Protein Power Granola, 1kg Estimated Delivery: 2-3 days
In Stock
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Rs.1,095.00 Rs.0.00 COD
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GO TO STORE GO TO STORE |
Express Foods Protein Power Granola, 1kg Estimated Delivery: 2-3 days
In Stock
COD
|