VAYAM Health Mix - 400g

0 reviews
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with VAYAM Health Mix Powder, made from 100% natural ingredients and free from preservatives.
  • This gluten-free breakfast drink is perfect for anyone with dietary restrictions, ensuring a healthy start to your day.
  • Convenient and easy to prepare, VAYAM Health Mix Powder is suitable for all ages, making it a great choice for families.
  • Packaged in a 400g size, this health mix is ideal for those seeking a wholesome and quick breakfast option.

Market-Based Score (India)

66/100 (3.30/5)
Decent
VAYAM Health Mix Powder offers a strong health proposition but faces brand recognition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 436
Total / Avg 4.20★ 436
Consensus: 4.20★ from 436 total reviews
Rs.300.00 Rs.350.00
Best price from Amazon.in Amazon.in
Key Features
Category Health Mix Powder
Ingredients 100% Natural
Preservatives No
Gluten-Free Yes
Packaging Size 400g
Suitable For All ages
Pros Convenient and easy to prepare
Cons May not suit specific allergies
Details
VAYAM Health Mix Powder is a nutritious breakfast drink made from 100% natural ingredients. It contains no preservatives and is gluten-free, making it a healthy choice for those with dietary restrictions or preferences.

Key Features: - Made from natural ingredients - No preservatives - Gluten-free - Nutritious breakfast drink - 400g packaging size

For whom: VAYAM Health Mix Powder is ideal for anyone looking for a healthy and convenient breakfast option. It is suitable for people of all ages, including children and adults.

Pros: - Made from natural ingredients - No preservatives - Gluten-free - Convenient and easy to prepare - Suitable for all ages Cons: - May not be suitable for those with specific allergies or dietary restrictions - Packaging size may not be suitable for frequent use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% natural and gluten-free features align well with health trends in India. Euromonitor, Statista
Brand Strength 20 10 VAYAM is a newer brand, lacking strong recognition compared to established players. Brand Equity, Market Research
Category Momentum 20 15 Health-focused products are gaining popularity in India, driving demand. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but may be perceived as premium for some consumers. Retail Analysis, Consumer Insights
Competition 10 2 Intense competition from established brands in the health mix segment. Market Share, Industry Reports
Use-case Advantage 5 4 Convenient breakfast option appeals to busy urban consumers. Consumer Reports, Market Trends
Final Market Score 100 66/100 (3.30/5) VAYAM Health Mix Powder offers a strong health proposition but faces brand recognition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% natural and gluten-free features align well with health trends in India.
    Sources: Euromonitor, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: VAYAM is a newer brand, lacking strong recognition compared to established players.
    Sources: Brand Equity, Market Research
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Health-focused products are gaining popularity in India, driving demand.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but may be perceived as premium for some consumers.
    Sources: Retail Analysis, Consumer Insights
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Intense competition from established brands in the health mix segment.
    Sources: Market Share, Industry Reports
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Convenient breakfast option appeals to busy urban consumers.
    Sources: Consumer Reports, Market Trends
Summary
VAYAM Health Mix Powder offers a strong health proposition but faces brand recognition challenges.

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Price Comparison

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Rs.300.00 Rs.350.00

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VAYAM | Health Mix Powder | 100% Natural | No Preservatives | Gluten-Free | Nutritious Breakfast Drink | 400g

Estimated Delivery: 2-3 days
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Best price
Rs.300.00 Rs.350.00