Urban Platter Malted Flour - 1Kg

0 reviews

Smart Rank ⓘ 59/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Elevate your bread-making with Urban Platter Diastatic Malted Barley Flour, designed to enhance dough texture and improve rise.
Perfect for both home and professional bakers, this flour ensures consistent results for all your bread products.
Made from high-quality malted barley, this flour boosts enzyme activity for superior flavor and texture in your baked goods.
At 350, this premium flour is an investment in your baking, delivering exceptional results that justify the price for serious bakers.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Platter's flour is a strong contender in the growing specialty baking market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.2★	57
Total / Avg	4.20★	57

Consensus: 4.20★ from 57 total reviews

Rs.275.00 Rs.350.00

Best price from

Amazon.in

Key Features

Category	Flour
Weight	1Kg
Key Ingredients	Malted Barley
Enzyme Activity	High
Baking Use	Bread
Pros	Enhances texture and flavor
Cons	Not gluten-free
Price	350.0000

Details

Urban Platter Diastatic Malted Barley Flour is a high-quality flour made from malted barley that has been specially processed to increase enzyme activity. This flour is ideal for bread baking, as it helps improve dough texture and rise.

Key Features: - Made from malted barley - High enzyme activity - Improves dough texture and rise - Ideal for bread baking

For whom: This flour is perfect for home bakers looking to take their bread-making to the next level. It is also suitable for professional bakers who want consistent results in their bread products.

Pros: - Enhances bread texture and flavor - Helps dough rise better - High-quality ingredient - Suitable for various baking applications

Cons: - Some may find the price slightly higher than regular flour - Not suitable for gluten-free baking

Overall, Urban Platter Diastatic Malted Barley Flour is a top choice for bakers who want to elevate their bread-making game with the help of high-quality malted barley flour.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Diastatic malted barley flour enhances baking quality, appealing to home bakers and professionals.	FoodTech, Consumer Reports
Brand Strength	20	14	Urban Platter is recognized for quality and innovation in the health food segment.	Nielsen, Social Media
Category Momentum	20	15	The demand for specialty flours is growing rapidly in India, driven by health trends.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but slightly premium compared to regular flours, affecting accessibility.	Market Research, Retail Analysis
Competition	10	5	Competition from both local and international brands in the specialty flour segment is increasing.	Market Insights, Industry Reports
Use-case Advantage	5	4	Ideal for specific baking needs, but limited to niche markets compared to all-purpose flour.	Baking Blogs, Culinary Reviews
Final Market Score	100	66/100 (3.30/5)	Urban Platter's flour is a strong contender in the growing specialty baking market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 18/25

Weight: 25

Contribution: 18

Rationale: Diastatic malted barley flour enhances baking quality, appealing to home bakers and professionals.

Sources: FoodTech, Consumer Reports
Brand Strength 14/20

Weight: 20

Contribution: 14

Rationale: Urban Platter is recognized for quality and innovation in the health food segment.

Sources: Nielsen, Social Media
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for specialty flours is growing rapidly in India, driven by health trends.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but slightly premium compared to regular flours, affecting accessibility.

Sources: Market Research, Retail Analysis
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Competition from both local and international brands in the specialty flour segment is increasing.

Sources: Market Insights, Industry Reports
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for specific baking needs, but limited to niche markets compared to all-purpose flour.

Sources: Baking Blogs, Culinary Reviews

Summary

Urban Platter's flour is a strong contender in the growing specialty baking market.

Quick Compare

Urban Platter Malted Flour - 1Kg

Rs.350.00

⭐ Reviews Summary

✅ What Users Love

Enhances flavor and texture in baked goods
High-quality, natural ingredients
Versatile for various recipes including bread and pastries

⚠️ What to Watch

May clump if not stored properly
Some users find it too fine for certain recipes
Limited availability in local stores

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Convenient ready-to-cook format saves time.

⚠️ What to Watch

Taste may not appeal to all consumers.
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Price point is higher compared to regular oats.

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⭐ Reviews Summary

✅ What Users Love

High fiber content makes it a healthy snack option.
Convenient and versatile for both ready-to-eat and cooking.
Good packaging ensures freshness and easy storage.

⚠️ What to Watch

Some users find the texture too thin for their preference.
Flavor may be bland without additional seasoning.
Price point considered high compared to similar products.

Nutty Yogi Fasting Flour - 800gm

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⭐ Reviews Summary

✅ What Users Love

High dietary fiber content aids digestion.
Gluten-free, suitable for various dietary needs.
Convenient packaging for fasting and cooking.

⚠️ What to Watch

Some users find the texture less appealing.
Flavor may not be as robust as regular flour.
Higher price point compared to regular flours.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Urban Platter Diastatic Malted Barley Flour, 1Kg Estimated Delivery: 2-3 days In Stock	Rs.275.00 Rs.350.00 COD	GO TO STORE GO TO STORE
Urban Platter Diastatic Malted Barley Flour, 1Kg Estimated Delivery: 2-3 days In Stock COD