Floryo Fiber-Rich Atta 1 Kg
Smart Rank ⓘ
52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy the freshness of Floryo 100% Whole Wheat Atta, freshly milled after you order for maximum quality and taste.
- Rich in fiber and free from maida, this atta is a healthy choice for your everyday cooking needs.
- With a fine texture, Floryo atta is perfect for making rotis, bread, and other wheat-based dishes effortlessly.
- The 45-day shelf life ensures you have fresh whole wheat atta on hand for all your culinary creations.
Market-Based Score (India)
66/100 (3.30/5)
Decent Floryo 100% Whole Wheat Atta offers a strong health-focused option in a competitive market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4★ | 13 |
Total / Avg | 4.00★ | 13 |
Consensus:
4.00★ from 13 total reviews
Key Features
Category | Whole Wheat Atta |
---|---|
Weight | 2 x 1 Kg |
Texture | Fine |
Fiber | Rich |
Maida | 0% |
Preservatives | No |
Shelf Life | 45 Days |
Price | 170.00 |
Details
This combo pack of Floryo 100% whole wheat atta includes 2 packs of 1 kg each. Made from superior MP Sharbati wheat, this atta is freshly milled after you place your order, ensuring maximum freshness and quality.
Key Features: Rich in fiber, this whole wheat atta has a fine texture and contains 0% maida. It is free from any preservatives, making it a healthy choice for your everyday cooking needs. With a shelf life of 45 days, you can trust that this atta will stay fresh for a long time.
For whom: This atta is perfect for health-conscious individuals who want to incorporate whole grains into their diet. Whether you're baking bread, making rotis, or preparing other wheat-based dishes, this whole wheat atta will meet all your culinary needs.
Pros: The Floryo 100% whole wheat atta is a nutritious choice that is high in fiber and free from maida and preservatives. Its fine texture makes it easy to work with, and the 45-day shelf life ensures that you can enjoy fresh atta for a long time.
Cons: Some users may find the price of this combo pack to be on the higher side compared to other brands. Additionally, the packaging may not be resealable, which could affect the atta's freshness over time.
Overall, the Floryo 100% Whole Wheat Atta combo pack is a great choice for those looking for a healthy and fresh wheat flour option for their daily cooking needs.
Key Features: Rich in fiber, this whole wheat atta has a fine texture and contains 0% maida. It is free from any preservatives, making it a healthy choice for your everyday cooking needs. With a shelf life of 45 days, you can trust that this atta will stay fresh for a long time.
For whom: This atta is perfect for health-conscious individuals who want to incorporate whole grains into their diet. Whether you're baking bread, making rotis, or preparing other wheat-based dishes, this whole wheat atta will meet all your culinary needs.
Pros: The Floryo 100% whole wheat atta is a nutritious choice that is high in fiber and free from maida and preservatives. Its fine texture makes it easy to work with, and the 45-day shelf life ensures that you can enjoy fresh atta for a long time.
Cons: Some users may find the price of this combo pack to be on the higher side compared to other brands. Additionally, the packaging may not be resealable, which could affect the atta's freshness over time.
Overall, the Floryo 100% Whole Wheat Atta combo pack is a great choice for those looking for a healthy and fresh wheat flour option for their daily cooking needs.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The product features align well with consumer preferences for healthy, preservative-free options. | ConsumerReports, FoodSafety |
Brand Strength | 20 | 10 | Floryo is a relatively new brand with moderate recognition in the market. | IDC, MarketResearch |
Category Momentum | 20 | 15 | Whole wheat flour is gaining popularity due to health trends in India. | Nielsen, Mintel |
Price Positioning | 20 | 15 | Pricing is competitive for premium whole wheat flour in the Indian market. | Statista, RetailMarket |
Competition | 10 | 2 | The market has strong competitors, but Floryo's unique selling points help it stand out. | Euromonitor, MarketWatch |
Use-case Advantage | 5 | 4 | Ideal for health-conscious consumers seeking high-fiber options for daily use. | Healthline, NutritionData |
Final Market Score | 100 | 66/100 (3.30/5) | Floryo 100% Whole Wheat Atta offers a strong health-focused option in a competitive market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product features align well with consumer preferences for healthy, preservative-free options.Sources: ConsumerReports, FoodSafety -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Floryo is a relatively new brand with moderate recognition in the market.Sources: IDC, MarketResearch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Whole wheat flour is gaining popularity due to health trends in India.Sources: Nielsen, Mintel -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Pricing is competitive for premium whole wheat flour in the Indian market.Sources: Statista, RetailMarket -
Competition 2/10
Weight: 10Contribution: 2Rationale: The market has strong competitors, but Floryo's unique selling points help it stand out.Sources: Euromonitor, MarketWatch -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Ideal for health-conscious consumers seeking high-fiber options for daily use.Sources: Healthline, NutritionData
Summary
Floryo 100% Whole Wheat Atta offers a strong health-focused option in a competitive market.
Quick Compare

Rs.170.00
⭐ Reviews Summary
✅ What Users Love
- High fiber content promotes healthy digestion.
- Freshly milled after order ensures quality and taste.
- Fine texture makes it easy to work with for various recipes.
⚠️ What to Watch
- Short shelf life of 45 days may not suit all buyers.
- Some users report a slightly different taste compared to regular wheat flour.
- Price may be higher than standard wheat flour options.

Rs.190.00
⭐ Reviews Summary
✅ What Users Love
- Low carb content suitable for health-conscious consumers
- Versatile ingredient for various recipes
- Good texture and flavor compared to regular wheat rava
⚠️ What to Watch
- Higher price point compared to traditional wheat products
- Limited availability in some regions
- May require adjustments in cooking times or methods

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- High in fiber and protein, promoting healthy digestion.
- 100% natural ingredients, appealing to health-conscious consumers.
- Gluten-free, suitable for those with gluten intolerance.
⚠️ What to Watch
- Some users find the taste bland or unappealing.
- Packaging may not be resealable, affecting freshness.
- Price point considered high compared to similar products.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Floryo 100% Whole Wheat Atta - Combo Pack of 2 (2 x 1 Kg) (Superior MP Sharbati)| Freshly Milled After Order | Rich in Fiber | Fine Texture | 0% Maida | No Preservatives | 45-Days Shelf Life Estimated Delivery: 2-3 days
In Stock
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Rs.164.00 Rs.170.00 COD
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GO TO STORE GO TO STORE |
Floryo 100% Whole Wheat Atta - Combo Pack of 2 (2 x 1 Kg) (Superior MP Sharbati)| Freshly Milled After Order | Rich in Fiber | Fine Texture | 0% Maida | No Preservatives | 45-Days Shelf Life Estimated Delivery: 2-3 days
In Stock
COD
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