FLORACTIVE PROFISSIONAL Wone Moisturizing Shampoo 300ml

FLORACTIVE PROFISSIONAL Wone Shampoo 300ml is a professional-grade hair care product that is specially formulated to cleanse and nourish the hair while promoting overall hair health.

Key Features: - Contains FLORACTIVE technology to strengthen and protect the hair - Helps to repair and prevent damage caused by heat styling and environmental factors - Leaves hair feeling soft, smooth, and manageable - Suitable for all hair types, including color-treated hair

For whom: FLORACTIVE PROFISSIONAL Wone Shampoo is ideal for individuals who want to maintain healthy and beautiful hair. It is suitable for use on all hair types, including dry, damaged, or color-treated hair.

Pros: - Strengthens and protects the hair - Helps repair and prevent damage - Leaves hair feeling soft and smooth - Suitable for all hair types

Cons: - May be more expensive than some other shampoos on the market - Some users may not like the scent of the product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique moisturizing formula suitable for Indian hair types.	Vogue
Brand Strength	20	18	Strong brand reputation and recognition in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	Retail360
Competition	10	8	Facing strong competition from established and emerging hair care brands.	BeautyMonitor
Use-case Advantage	5	5	Addresses the need for effective hair hydration in Indian climate.	BeautyNow
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in growing premium hair care segment.

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